[HN] Daehong Communications Việt Nam - Senior Strategic Planner

JOB DESCRIPTION

Role Overview

We are looking for a (Junior) Strategic Planner with 1-2 years of experience in brand and communication strategy at global agencies. The role requires a mix of analytical thinking, cultural sensitivity, and creativity to uncover insights, inspire big ideas, and ensure impactful execution.

Key Responsibilities

• Strategy Development: Build brand and communication strategies from inspiration to execution, ensuring alignment with client business objectives.
• Insight Generation: Research markets, consumers, and competitors; analyze business and cultural trends to uncover actionable insights.
• Briefing & Guidance: Craft inspiring, clear, and persuasive creative briefs; brief and collaborate with creative teams to translate strategy into big ideas.
• Research & Tools: Recommend, design, and apply research methodologies; leverage agency planning tools to map customer journeys, define opportunities, and set KPIs.
• Client Engagement: Represent the voice of the consumer in client discussions; present strategy and research findings with clarity and conviction.
• Cross-team Collaboration: Partner with account, creative, and media teams to guide idea development and ensure integration across channels.
• Campaign Alignment & Evaluation: Oversee execution to ensure creative outputs remain true to strategic intent; measure and evaluate effectiveness for continuous improvement.
• Daily Planning Duties: Manage day-to-day planning activities, supporting both existing accounts and new business pitches

QUALIFICATIONS

• 3+ years of experience in strategic planning, brand strategy, or related roles at a global or leading local agency.
• BA degree in Marketing, Communications, Journalism, Foreign Language, Foreign Trade, Business Administration
• Strong understanding of branding, communications, and integrated campaigns across digital and traditional channels.
• Solid research and analytical skills — ability to turn data into compelling insights and frameworks.
• Excellent communication, presentation, and storytelling skills in both English and Vietnamese.
• Collaborative, curious, and resourceful, with a passion for ideas that connect brands and culture.

Nice to Have

• Experience across diverse industries such as FMCG, tech, lifestyle, or luxury.
• Familiarity with cultural trends and youth insights in Vietnam.
• Ability to handle multiple accounts with tight timelines while keeping strategic clarity.

Nice to Have

• Experience across diverse industries such as FMCG, F&B, home appliances, tech, and finance
• Familiarity with cultural trends and youth insights in Vietnam.
• Ability to handle multiple projects with tight timelines while keeping strategic clarity.

BENEFIT

• Competitive Salary & Performance Bonus: based on experience.
• Dynamic & International Environment: Professional, structured working environment under a global corporation; work with top Korean and international experts in marketing and advertising. Opportunity to work on large-scale, high-budget projects with top-tier clients.
• Global Training & Career Advancement: Opportunities to receive professional training from Daehong Headquarters in Korea and participate in regional/global campaigns. Clear pathway to grow into Planning Director / Strategy Lead roles.
• Comprehensive Benefits: 13th-month salary, annual performance incentives, full social & health insurance, annual health check-up, birthday & holiday bonuses.

Skills: Social Media, Strategic Planning, Brand Strategy, Media Planning