Coordinator, Paid Media

Responsibilities

• Manage paid media campaigns A-Z, including building campaigns from scratch on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals.
• Analyze performance data and provide intelligent analysis, interpretation, and appropriate action plans based on data-driven conclusions.

• Help determine client benchmarking and implement optimizations to hit client KPIs through owned channels.
• Improve upon paid search and social media processes through innovation of new strategies and techniques.

• Manage and execute campaigns across multiple channels, including Google Ads, Facebook, Instagram, Pinterest, and others, spanning both e-commerce and B2C accounts.
• Manage client budgets and advise on budget changes, both between campaigns within a paid account and across channels, based on overall return for your clients.

• Support strategy, planning, and production on small accounts, and provide pacing, reporting, production, and optimization support on larger accounts.

Requirements

• 1-2+ years of Paid Media advertising experience.
• B2C and B2B advertising experience preferred.

• Email & SMS marketing experience preferred.
• Google Ads certification and Meta Blueprint preferred.

• Shopify / e-commerce experience preferred.
• Strong attention to detail and time management skills.

• Self-starter who thrives in a fast-paced environment.
• Proactive, organized, and able to work autonomously.

• Strong understanding of the online advertising industry and social media landscape.
• Experience analyzing paid media results and finding data insights for external reporting.

• Experience developing and presenting digital strategy to clients is highly desirable.