Market Research Executive
PURPOSE OF THE JOB
Conduct market research and provide customer profile, competitor and market insights to support Product Planning, Product strategy, pricing, and product launch activities for Volkswagen Vietnam. The position is responsible for monitoring market trends, evaluating customer needs and supporting strategic business decisions through data-driven analysis.
DUTIES
- Conduct market research projects, including customer usage...
Specialization:
- Bachelor's degree in Marketing, Business Administration, Economics, Statistics or related fields.
- Good understanding of market research methodologies (Qualitative & Quantitative Research).
- Knowledge of automotive industry and passenger vehicle market is preferred.
- Basic knowledge of product planning, market segmentation and pricing analysis.
Work skills:
- Strong analytical and problem-solving skills.
- Market data analysis and interpretation, Data...