Senior Marketing Executive
Senior
- New Product Development
- Collaborate with the Marketing and R&D teams to gather consumer insights and market trends for developing new product ideas and concepts.
- Monitor product development progress alongside R&D (covering formulation, packaging, and product testing) and provide updates to the Brand Manager/ABM.
- Participate in developing go-to-market plans, including communication...
- Professional Competencies
- Basic knowledge of the New Product Development (NPD) process and the marketing mix.
- Basic understanding of the processed food or FMCG industry is an advantage.
- Ability to coordinate across departments (R&D, CMK, Trade Marketing, Sales) in cross-functional projects.
- Skills in tracking project progress, compiling data, and supporting report preparation; proficiency in...