Creative Ads Specialist

Requirements :

• 2–4 years of experience in Creative Ads, Digital Marketing, Performance Marketing, Creative Strategy, or a related role, preferably within a digital/creative agency.
• Strong understanding of digital advertising platforms, particularly Meta Ads, TikTok Ads, and Google Ads.
• Strong knowledge of creative strategy for paid advertising, from ideation and content angles to messaging and campaign execution.
• Ability to develop creative concepts and campaign strategies based on target audience, campaign objectives, and platform characteristics.
• Strong understanding of the marketing funnel (Awareness, Consideration, and Conversion) and the ability to develop creatives aligned with each funnel stage.
• Good understanding of KOL/KOC Marketing and the ability to incorporate influencer-generated content, UGC, and creator content into advertising strategies.
• Conduct creative research and competitor analysis to identify trends, content angles, hooks, and new creative opportunities.
• Familiarity with various ad creative formats, including short-form video, static ads, carousel, UGC, testimonial, product-focused ads, and direct-response content.
• Ability to analyze advertising performance metrics, including CTR, CPC, CPM, CVR, CPA, ROAS, and conversion performance.
• Experienced in conducting creative testing and A/B testing and using performance data to optimize creatives.
• Collaborate closely with Content Creators, Designers, Video Editors, KOL/Influencer teams, and Performance Marketing teams throughout the creative production process.
• Ability to develop clear creative briefs, content briefs, and campaign briefs and provide creative direction to production teams.
• Strong communication and presentation skills, with the ability to present creative concepts and strategies to clients.
• Comfortable managing multiple brands and campaigns simultaneously in a fast-paced agency environment.
• Portfolio of creative campaigns/ads is required, preferably demonstrating involvement in campaign strategy and measurable performance results.

Skills: Teamwork, Social Media, Digital Marketing