Marketing Manager

QUALIFICATIONS

• Minimum 3–5 years of experience in marketing or brand management (preferably in the skincare, beauty, or FMCG industry)
• Strong ability to develop market research strategies for segment and trend analysis
• Experienced in creating product marketing strategies aligned with brand identity and product lifecycle
• Able to manage and lead a team of at least 3–4 members
• Familiar with marketplace ecosystems (including KOL, affiliate, and live selling strategies)
• Excellent communication skills, both written and verbal

RESPONSIBILITIES

• Develop and execute both short-term and long-term brand strategies through data-driven 360° marketing plans to support overall business growth
• Conduct market research to analyze market segments, identify target consumer needs, and monitor industry trends
• Create product marketing strategies aligned with brand identity and each stage of the product lifecycle
• Plan and manage monthly and seasonal campaign roadmaps integrated across teams
• Lead integrated marketing campaigns across multiple channels to increase brand awareness and customer acquisition
• Evaluate overall brand performance and translate insights into strategic action plans

Skills: Content Strategy, Marketing Communications, Social Media, Affiliate Marketing, Content Marketing, Marketing Management, Digital Marketing, Team Management