Online Marketing Executive (E-Commerce)

• Plan, strategize, and execute paid advertising campaigns across Google Ads (Search, Display, YouTube), Facebook/Instagram Ads, TikTok Ads, Shopee Ads, Lazada Ads, and Affiliate Marketing.
• Analyze and optimize campaign structures, bidding strategies, audience targeting, and ad creatives for each platform.
• Manage and allocate advertising budgets effectively to maximize ROAS (Return on Ad Spend) and optimize ad spend distribution.
• Monitor and analyze key performance metrics such as CTR, CPC, CPA, CVR, ROAS, and AOV to enhance campaign effectiveness.
• Monitor and report daily, weekly, and monthly media performance, identifying trends and actionable insights to optimize future campaigns.
• Set up and utilize conversion tracking, pixels, Google Tag Manager, and UTM tracking to measure campaign performance accurately.
• Oversee affiliate advertising programs and coordinate with partners or platforms to drive sales through affiliate channels.
• Stay updated on advertising policies, algorithm changes, and best practices for each platform.
• Collaborate with creative, content, data analysis and key account teams to improve ad creatives, landing pages, and data-driven strategies.
• Monitor and prepare daily, weekly, and monthly media performance reports, identifying trends and actionable insights to optimize future campaign strategies.

Qualifications: Bachelor’s degree or higher in Marketing, Advertising, Economics, or related fields. At least 1-3 years of experience in digital advertising, especially in Google Ads, Facebook Ads, TikTok Ads, Shopee Ads, and Lazada Ads. Strong understanding of Search Ads, Display Ads, Performance Marketing, Affiliate Marketing, and E-commerce Advertising. Proficiency in Google Ads Manager, Meta Business Suite, TikTok Business Center, Shopee & Lazada Seller Center. Experience in data analysis, A/B testing, audience segmentation, and performance optimization. Hands-on experience with Google Analytics, Google Tag Manager, Facebook Pixel, and UTM tracking. Strong analytical skills with proficiency in Excel, Google Sheets, or data visualization tools. Google Ads Certification, Meta Blueprint Certification, or other relevant certifications are a plus. Passion for learning and staying updated with digital marketing trends. Excellent communication skills and ability to work effectively in a team.

• All positions require a criminal background check.