Coordinator, Social Media Content

Coordinator, Social Media Content

Reporting to: Director of Social Media

Compensation: $65,000 - $85,000

Department: Social

Location: New York, NY (4 days in office)

Position: Hybrid, Full-Time

Position Overview:

We’re looking for a Coordinator, Social Media Content to join our growing social team; someone who lives and breathes social media and always knows what’s trending across Instagram, TikTok, and YouTube. This role supports hands-on content creation, from filming in-office to confidently starring on camera when needed. This role will work closely with our Graphic Designer, Social Media to bring to life content that is filmed with cohesive, clear briefs.

Reporting into the Director of Social, the ideal candidate thrives in a fast-moving environment, embraces change, and is genuinely excited to be a part of the magic that brings Bubble Skincare’s content to life.

Key Responsibilities :

Content Creation & Publishing

Pitch and collaborate on authentic, relatable social content through self-applied skincare application; must be comfortable appearing on camera in video content

Stay up-to-date on social trends across all platforms, actively pitching new concepts to Director of Social on a daily basis

Assist in concepting and own shooting content for Instagram and TikTok-first videos that align with brand messaging and platform best practices, using in-app features when applicable

Assist in filming and participating in TikTok live content

Draft captions, hashtags, and social-first copy recommendations for Sr. Social Media Associate to review

Support daily publishing of approved content with Sr. Social Media Associate

Help select engaging, on-brand thumbnails per platform

Research and surface on-brand, trending sounds that are licensed for commercial use

Behind-the-Scenes & Real-Time Content

Capture behind-the-scenes content at photoshoots, launch events, retail moments, and store visits

Create casual, office-based content featuring team members to showcase brand culture

Collaboration & Team Support

Partner with Sr. Social Media Associate to brief content creators, retailer needs and any creative assets to the creative team for social needs

Work closely with cross-functional teams to support launches, cultural moments, and retail activations

Partner with Influencer and Community teams to help identify strong content to be featured on our channels

Provide on-the-ground support during shoots, events, and campaigns as needed

Qualifications :

Bachelor’s degree required

1–3+ years of relevant industry experience in a similar role, preferably within the beauty or skincare space, including internships

Comfortable on camera, with experience creating and filming content for TikTok, Instagram, YouTube and potential website/retailer needs

Highly detail-oriented with strong organizational, time management, and project management skills

Excellent verbal and written communication skills

Self-motivated and adaptable, with the ability to thrive in a fast-paced, start-up environment

Genuine passion for skincare, beauty, and social-first storytelling

Familiarity with social performance metrics and analytics tools (e.g., Dash Hudson, Sprout Social) is a plus