SALES MANAGER – GENERAL TRADE (FMCG)

JOB TITLE SALES MANAGER – GENERAL TRADE (FMCG)

NATURE OF JOB FULL TIME

INDUSTRY FMCG- FRUIT JUICE

SALARY KSHS.100,000

JOB LOCATION MOMBASA ROAD

DUTIES AND RESPONSIBILITIES

Sales Strategy and Revenue Growth

• Develop and execute general trade sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Drive product penetration and increase market share across assigned territories.
• Identify new sales opportunities within wholesale and retail trade channels.
• Monitor sales performance and adjust strategies to meet target

Distribution and Market Expansion

• Manage and grow distributor networks across assigned regions.
• Ensure optimal product availability in wholesale markets, kiosks, dukas, and independent retailers.
• Expand distribution coverage to underserved or emerging markets.
• Strengthen route-to-market efficiency and reduce stock gaps.

Team Leadership and Management

• Lead, supervise, and motivate field sales teams (sales representatives and merchandisers).
• Set clear performance targets and monitor daily, weekly, and monthly achievements.
• Conduct regular field visits, coaching, and performance evaluations.
• Build a high-performing and accountable sales force.

Key Account and Distributor Management

• Develop strong relationships with distributors, wholesalers, and key trade partners.
• Negotiate trading terms, pricing, and promotional agreements.
• Ensure timely order fulfillment and efficient stock movement.
• Resolve distributor and customer issues promptly.

Trade Marketing and Brand Visibility

• Ensure strong in-store execution, including branding, merchandising, and product placement.
• Coordinate promotional campaigns and trade activations.
• Monitor competitor activity and market trends.
• Ensure compliance with brand standards across all retail points.

Reporting and Performance Tracking

• Track sales volumes, distribution metrics, and market performance.
• Prepare and submit regular sales reports and forecasts.
• Analyze data to identify growth opportunities and performance gaps.
• Provide insights and recommendations to senior management.

Compliance and Operations

• Ensure adherence to company policies, pricing structures, and trade agreements.
• Monitor stock levels and coordinate with supply chain teams to prevent shortages.
• Ensure ethical business practices across all trade channels.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree/Diploma in a related field
• Minimum 5+ years of experience in FMCG sales management.
• Strong preference for experience in processed juice, beverages, or confectionery industry.
• Proven experience managing general trade distribution networks.
• Strong background in leading field sales teams and distributor management.
• Strong sales and negotiation skills.
• Excellent leadership and team management ability.
• Strong analytical and reporting skills.
• Good understanding of FMCG distribution systems and GT channels.

HOW TO APPLY

If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com Interviews will be carried out on a rolling basis until the position is filled. Only the shortlisted candidates will be contacted.