MARKETING EXECUTIVE (SCHOOL TECH PROGRAM)

JOB TITLE MARKETING EXECUTIVE (SCHOOL TECH PROGRAM)

NATURE OF JOB FULL TIME

SALARY KSHS.45,000 PLUS COMMISSIONS, TRAVEL ALLOWANCE AND AIRTIME

JOB LOCATION NAIROBI

DUTIES AND RESPONSIBILITIES

Business Development & Lead Generation

• Identify, prospect, and develop new business opportunities within primary, secondary, and tertiary learning institutions across assigned territories.
• Develop and implement field and digital marketing strategies to generate qualified leads and build a healthy sales pipeline.
• Research market trends, competitor activities, and potential opportunities within the education sector.
• Build a consistent pipeline of prospective schools through networking, referrals, cold calling, and digital outreach.

Sales & Client Acquisition

• Manage the entire sales cycle from prospecting and lead qualification to proposal development, negotiation, and closing.
• Prepare and present tailored proposals and quotations that address the unique needs of each institution.
• Achieve and exceed monthly, quarterly, and annual sales and customer acquisition targets.
• Follow up on prospects promptly through calls, emails, social media, and physical visits to maximize conversion rates.

School Engagement & Product Demonstrations

• Conduct regular school visits to meet principals, directors, head teachers, bursars, ICT coordinators, administrators, and Boards of Management.
• Deliver engaging product presentations, demonstrations, and user orientation sessions to key stakeholders.
• Understand each school's operational and academic challenges and position the company's platform as a suitable solution.
• Attend meetings with school leadership to address questions and facilitate informed purchasing decisions.

Relationship Management & Customer Success

• Build and maintain long-term relationships with school decision-makers to encourage repeat business and referrals.
• Support new clients during onboarding and coordinate with technical teams to ensure smooth implementation.
• Provide excellent after-sales support and promptly address customer concerns.
• Gather customer feedback and share insights to support continuous product improvement.

Marketing & Brand Promotion

• Represent the company at education exhibitions, conferences, school events, and networking forums.
• Support digital marketing initiatives, including email campaigns, webinars, and social media activities targeting schools.
• Promote the company's products and services while enhancing brand awareness within the education sector.

Reporting & Administration

• Maintain accurate records of prospects, customer interactions, sales activities, and opportunities using the company's CRM or reporting systems.
• Prepare and submit timely daily, weekly, and monthly sales reports, pipeline updates, and revenue forecasts.
• Monitor sales performance and recommend strategies to improve productivity and conversion rates.
• Maintain up-to-date knowledge of the company's products, industry trends, and emerging education technologies.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Bachelor's Degree in Marketing, Business Administration, Sales, Information Technology, Education, or a related field.
• Minimum of 3 years' proven sales and marketing experience , preferably selling products or services to schools or within the education sector.
• Demonstrated success in achieving and exceeding sales targets.
• Strong understanding of the Kenyan education landscape, including public and private schools.
• Experience selling technology, software, SaaS, digital platforms, publishing, educational content, ICT solutions, or related products will be an added advantage.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.