Showroom Sales Executives

Bracken Media SolutionsLagosroam-ngpaskelbta 2026-10-19

Your tasks

  1. Job Summary

The Car Showroom Sales Executive is responsible for driving vehicle sales, attending to prospective customers, presenting available vehicles, and providing professional customer service throughout the sales process. The successful candidate will promote EV Power Motors' range of electric vehicles, educate customers on the benefits of electric mobility, generate sales leads, and achieve assigned sales targets.

  1. Key ResponsibilitiesA. Vehicle Sales and Business Development
  • Welcome showroom visitors and identify their vehicle preferences, budgets, and purchasing requirements.
  • Present, demonstrate, and sell electric vehicles available at the showroom.
  • Explain vehicle features, specifications, pricing, warranty coverage, charging requirements, and after-sales support.
  • Convert walk-in enquiries, telephone enquiries, online enquiries, and referrals into confirmed sales.
  • Proactively identify and pursue new sales opportunities through calls, follow-ups, referrals, and other approved marketing channels.
  • Conduct vehicle demonstrations and coordinate test drives in line with company procedures.
  • Negotiate with prospective customers within approved pricing and discount limits.
  • Consistently work towards achieving assigned individual and team sales targets.

B. Customer Relationship Management

  • Build and maintain positive relationships with prospective and existing customers.
  • Follow up on all leads and enquiries promptly until a sales decision is reached.
  • Maintain an accurate database of customer information, enquiries, sales prospects, and follow-up activities.
  • Provide clear and accurate information to customers without making unauthorized promises or misleading claims.
  • Handle customer complaints and enquiries professionally and escalate unresolved issues to the Showroom Sales Manager.
  • Maintain contact with customers after sales to support customer satisfaction, referrals, and repeat business.

C. Electric Vehicle Product Knowledge

  • Develop a thorough understanding of the company's electric vehicle models, specifications, features, and selling points.
  • Educate customers on battery capacity, driving range, charging options, charging time, vehicle maintenance, and operating costs.
  • Explain the practical benefits and limitations of electric vehicles to help customers make informed purchasing decisions.
  • Stay informed about new vehicle models, product updates, competitor offerings, and developments in the electric mobility market.
  • Participate in product training sessions and sales meetings as required by Management.

D. Sales Administration and Reporting

  • Prepare quotations, sales proposals, order documentation, and other required sales records.
  • Maintain accurate records of leads, customer interactions, test drives, negotiations, and completed sales.
  • Submit daily, weekly, and monthly sales reports to the Showroom Sales Manager.
  • Monitor pending deals and provide updates on expected sales closures.
  • Coordinate with the accounts, logistics, inventory, and after-sales teams to facilitate smooth vehicle transactions and delivery.
  • Ensure all sales documentation is complete, accurate, and submitted within stipulated timelines.

E. Showroom Management and Professional Conduct

  • Maintain a clean, organized, and presentable showroom environment.
  • Ensure vehicles on display are presentable and that relevant vehicle information is available to customers.
  • Observe company policies on punctuality, attendance, dress code, customer service, and workplace conduct.
  • Safeguard company property, vehicle keys, documents, and other assigned materials.
  • Attend scheduled sales meetings, training sessions, and other official engagements punctually.
  • Perform other sales-related duties assigned by the Showroom Sales Manager or Management.
  1. Key Performance Indicators (KPIs)

Performance will be assessed based on the following measurable indicators:

  1. Sales target achievement: Meeting the monthly individual vehicle sales target assigned by Management.
  2. Team sales contribution: Contributing to the achievement of the showroom's overall monthly sales target.
  3. Lead conversion rate: Converting qualified enquiries into completed vehicle sales.
  4. Customer follow-up: Maintaining timely and consistent follow-up on all assigned leads.
  5. Customer satisfaction: Delivering professional service and maintaining positive customer relationships.
  6. Reporting and documentation: Submitting accurate sales reports and maintaining complete customer records.
  7. Product knowledge: Demonstrating adequate knowledge of electric vehicle features, specifications, and charging requirements.
  8. Workplace discipline: Maintaining satisfactory attendance, punctuality, professional conduct, and compliance with company policies.
  1. Performance Expectations

The Sales Executive is expected to demonstrate measurable sales performance, maintain an active pipeline of prospective customers, provide accurate product information, and contribute positively to the growth of EV Power Motors.

Requirements

The role requires strong communication, negotiation, customer relationship management, and sales conversion skills, with a focus on delivering an excellent showroom experience and contributing to the company's revenue growth.

  1. Qualifications and Requirements
  • Minimum of an OND or HND/Bachelor's degree in Business Administration, Marketing, Sales, or a related field. Relevant sales experience may be considered.
  • A minimum of 2 years' experience in automobile sales, showroom sales, retail sales, or a related customer-facing sales role.
  • Experience selling electric vehicles or other automobiles will be an added advantage.
  • Strong communication, presentation, negotiation, and persuasion skills.
  • Demonstrated ability to meet sales targets and convert prospective customers into paying clients.
  • Good customer relationship management and problem-solving skills.
  • Basic computer literacy and proficiency in Microsoft Office or relevant sales management tools.
  • Ability to learn technical product information and explain it clearly to customers.
  • A valid driver's licence and practical driving experience are preferred, subject to the company's operational requirements.
  1. Required Competencies
  • Sales-driven and target-oriented mindset.
  • Excellent interpersonal and customer service skills.
  • Strong negotiation and closing abilities.
  • Professional appearance and conduct.
  • Confidence in presenting and demonstrating vehicles.
  • Initiative, resilience, and attention to detail.
  • Honesty, accountability, and respect for company procedures.
  • Ability to work independently and collaboratively within a sales team.

Other

  1. Working Conditions

The role is primarily showroom-based and may require occasional customer visits, vehicle demonstrations, test drives, promotional activities, and participation in company-organized sales events.

The employee is expected to comply with the company's working hours, reporting procedures, sales policies, and other applicable workplace regulations.