Head of Marketing, China

About Bidease

Bidease is a fast-growing mobile ad tech company specializing in in-app programmatic advertising . Our DSP empowers advertisers to efficiently reach their target audiences across mobile devices. We work with top brands, agencies, and app developers to drive measurable growth through data-driven performance.

About the Role

We’re looking for a senior, hands-on marketer to lead Bidease marketing in China.

As our first dedicated marketing hire in the market, you’ll own how Bidease builds awareness, credibility, and commercial momentum across the Chinese mobile ecosystem. You’ll work closely with China Sales and our global marketing team, while operating independently and executing much of the work yourself.

Key Responsibilities

Build Bidease’s presence and reputation across the Chinese mobile growth ecosystem

Develop relationships with customers, partners, agencies, MMPs, industry communities, media, and other key players

Identify the events, partnerships, communities, and industry moments where Bidease should show up

Bring market insights, competitive intelligence, and emerging trends back to the broader team

Partner closely with China Sales on target accounts, pipeline, and market priorities

Build programs that help open doors, deepen relationships, and support key opportunities

Lead Bidease’s China event and community strategy, including conferences, dinners, roundtables, and Bidease-hosted programs

Develop China-specific content, customer stories, thought leadership, and market insights

Localize global campaigns and sales materials for the Chinese market

Own or oversee WeChat and other relevant local channels, with a strong focus on distribution and engagement

Develop case studies, customer speakers, joint content, and other forms of market proof

Use customer success and industry relationships to strengthen Bidease’s credibility in the market

Requirements

8+ years of B2B marketing experience, including senior-level experience in China within mobile ad tech, app marketing, mobile measurement, or a closely related industry

Strong network and credibility within the Chinese mobile ecosystem

Experience working for a US-based or international technology company

Proven ability to independently own marketing for a market or region

Strong experience across field marketing, content, partnerships, community, and sales support

Comfortable moving between strategy and hands-on execution

Excellent Mandarin and strong English communication skills

Experience managing agencies and external partners

Join us and be part of a team that’s shaping the future of mobile advertising! 🚀