content marketing specialist

*Job Overview*

Belle Biz Marketing is a leading provider of booking software and full-service digital marketing solutions for nail salons across North America. We help salons improve online booking, customer engagement, staff management, and digital marketing performance through a single beauty-tech platform.

We are seeking a creative, detail-oriented, and tech-savvy *Marketing & Content Creative Specialist* to manage social media, create engaging content, support advertising campaigns, improve local SEO, and help nail salon clients grow their online presence.

This is a full-time position, 40 hours per week, with a competitive salary. You will join a growing beauty-tech company with opportunities to develop your skills in digital marketing, content creation, AI tools, and local business marketing.

*Key Responsibilities*

• Manage and grow social media channels, including Facebook, Instagram, TikTok, and Google Business Profile.
• Create and schedule content such as posts, reels, stories, posters, banners, promotions, and short videos.
• Design creative assets using Canva, CapCut, and other design/video tools.
• Plan and support digital advertising campaigns on Google Ads, Meta Ads, and TikTok Ads.
• Prepare ad copy, campaign ideas, creative visuals, and landing page content.
• Configure and monitor tracking tools such as Meta Pixel, Google Tag Manager, and Google Analytics.
• Support WordPress website updates, including service pages, banners, images, promotions, and landing pages.
• Execute Local SEO tasks such as Google Business Profile optimization, local keyword content, service descriptions, and review content.
• Implement basic email marketing campaigns for promotions, customer reactivation, holiday offers, and announcements.
• Analyze marketing performance, track KPIs, and suggest improvements for content, ads, SEO, and campaigns.
• Use AI tools such as ChatGPT, Midjourney, Kling, and AI automation tools to improve content quality and workflow efficiency.

*Qualifications / Requirements*

• College or university degree in Marketing, Business, Communications, Design, Information Technology, or a related field.
• Experience or strong interest in digital marketing, content creation, social media, or local business marketing.
• Good understanding of Facebook, Instagram, TikTok, and Google Business Profile.
• Ability to use Canva, CapCut, and basic creative tools.
• Basic knowledge of Google Ads, Meta Ads, TikTok Ads, SEO, and website content is an asset.
• Basic experience with WordPress or website updates is preferred.
• Ability to research information independently and learn new tools quickly.
• Strong attention to detail, creativity, time management, and organization skills.
• KPI-oriented mindset and ability to work under deadlines.
• Ability to communicate effectively in Vietnamese and English, both verbal and written.
• Comfortable using office and teamwork platforms such as Telegram, Slack, Teams, Notion, Google Workspace, or Microsoft Office.
• Willingness to use AI tools to support marketing, content creation, and workflow automation.

*Preferred Skills*

• Experience working with nail salons, spas, beauty businesses, or local service businesses.
• Experience creating reels, TikTok videos, short-form ads, or promotional videos.
• Experience with Meta Pixel, Google Tag Manager, Google Analytics, or Google Search Console.
• Experience with WordPress, Elementor, email marketing, or local SEO.
• Strong visual design sense and ability to follow brand style.
• Understanding of beauty/nail salon customer behavior and seasonal promotion campaigns.

*KPI / Performance Metrics*

• Number and quality of posts, reels, banners, and creative assets completed.
• Consistency of social media posting schedule.
• Engagement growth across social media channels.
• Google Business Profile activity improvement.
• Website content update accuracy.
• Ad creative quality and campaign support performance.
• SEO/local content improvement.