Senior Digital Manager

Be Group Joint Stock CompanyDa Kao Ward, District 1, Ho Chi Minh Cityvietnamworkspaskelbta 2026-07-27
Privaloma:Lead

Main Duties: Lead overall Digital Performance (CPC, non-paid & Affiliate), driving scalable growth, cost efficiency, and measurable business impact. Responsibilities:

  1. Define strategy & growth roadmap
  • Build the quarterly/yearly Digital Performance strategy aligned with business and category

goals

  • Drive a test-and-learn roadmap across channels (creative, audience, bidding, affiliate model,

incentive structure)

  • Identify and develop new growth channels (new ad platforms,...

Requirements:

  • 7+ years of experience in Digital Performance / Growth Marketing
  • Proven experience managing multi-channel performance with large budgets
  • Strong command of performance metrics: CPA, ROAS, CAC, LTV, attribution
  • Experience building and scaling an Affiliate channel or partnership-based growth model
  • Proficient in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads (ASA)
  • Solid...