Creative and Social Media Lead

Responsibilities :

• Lead strategy and development of all creative campaigns for social media and content marketing.
• Lead and manage the creative team including copywriters, content creator, social media specialists and designers.
• Collaborate closely with marketing, branding, and performance teams to support campaign and growth objectives.
• Manage and oversee all social media channels, ensuring consistent brand messaging and audience engagement.
• Monitor social media trends, consumer behavior, and competitor activities to identify content opportunities and innovations.
• Analyze content and social media performance, generate insights, and continuously optimize strategies based on data.
• Manage content production timelines and ensure all content outputs are delivered on schedule and aligned with strategic goals.

Qualifications :

• Minimum 2-3 years of experience Content Strategy, Social Media Management or Digital Marketing.
• Proven experience managing and growing brand social media accounts, current portfolio to be submitted with your application
• Strong understanding of social media ecosystems (Instagram, TikTok, YouTube, LinkedIn) and e-commerce platforms such as TikTok Shop, Shopee, and Tokopedia,
• Strong sense of visual storytelling, branding, and content aesthetics.
• Understanding of content performance metrics, engagement, and audience growth.
• Able to work in a fast-paced and dynamic environment.
• Excellent communication, leadership, and problem-solving skills.

Skills: Social Media, Content Marketing, Google Analytics, TikTok Ads, Meta Ads, Instagram Marketing, Google Ads, Digital Marketing