digital marketing specialist

About the company

***Company:* Coastal Roots Furniture & Mattresses** Location: Courtenay, BC Job Type: Part-time | Hybrid Pay: $23?$30 per hour, depending on experience

Coastal Roots Furniture & Mattresses Courtenay, BC www.coastalrootsfurniture.ca

Your tasks

About the Position Coastal Roots Furniture & Mattresses is seeking an experienced Digital Marketing Specialist with advanced, hands-on expertise in Meta Ads Manager.

We need someone who can independently manage our Facebook and Instagram advertising, improve campaign performance, increase local customer inquiries, and drive showroom traffic and sales.

• Independently create, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Set up and manage campaigns in Meta Ads Manager, including objectives, audiences, budgets, placements, and creative testing.
• Manage Meta Business Suite, Business Manager, ad accounts, and advertising assets.
• Set up and troubleshoot Meta Pixel, conversion tracking, and retargeting campaigns.
• Analyze campaign performance, including cost per lead, click-through rates, conversions, and return on ad spend.
• Develop advertising strategies targeting Courtenay, Comox Valley, Campbell River, Parksville, and surrounding communities.
• Create engaging promotional graphics, videos, and social media content.
• Manage and improve Google Ads campaigns.
• Help maintain and optimize our Shopify website.
• Improve website traffic, customer inquiries, and showroom visits.
• Provide regular performance reports and recommendations.

Requirements

This is not an entry-level position. Strong practical experience with Meta Ads Manager is essential.

Mandatory Qualifications

• Expert-level knowledge of Meta Ads Manager.
• Proven experience running successful paid Facebook and Instagram advertising campaigns.
• Ability to troubleshoot Meta advertising accounts, tracking, campaign delivery, and performance issues.
• Strong understanding of Meta Pixel, audience targeting, retargeting, and campaign optimization.
• Ability to demonstrate measurable results from previous advertising campaigns.
• Experience with digital marketing analytics and performance reporting.
• Ability to work independently without requiring basic platform training.

Additional Skills Preferred

• Google Ads and Google Analytics
• Shopify website management
• SEO and local search marketing
• Canva, Photoshop, or similar design software
• Video editing for Facebook and Instagram Reels
• Retail or e-commerce marketing experience

What we offer

• $23?$30 per hour, depending on experience
• Flexible part-time hours
• Hybrid work arrangement
• Opportunity to develop and manage marketing campaigns for an established local retailer
• Potential for additional hours as the business grows

Pay: $23.00-$30.00 per hour

• Casual dress
• Flexible schedule
• On-site parking

How to apply

Please submit your resume and examples of Meta advertising campaigns you have personally managed.

Applicants must be prepared to discuss their experience with Meta Ads Manager, including campaign setup, optimization, troubleshooting, and measurable results.

Other

? Part-Time

Work Location: Hybrid remote in Courtenay, BC V9N 8P1