CRM Specialist

Responsibilties:

Develop and execute CRM strategies across the customer lifecycle, from acquisition and activation to retention and re-engagement. Manage customer segmentation, targeting and personalised communication campaigns. Create and optimise automated customer journeys, campaigns and lifecycle communications. Analyse customer behaviour and campaign performance to identify opportunities for engagement, retention and revenue growth. Work closely with marketing, product and commercial teams to improve customer experience and lifecycle performance. Monitor CRM KPIs and provide actionable insights and recommendations based on data. Support promotional, retention and reactivation campaigns relevant to sports betting customers.

Requirements:

Minimum of 3 years' experience in CRM, customer retention, lifecycle marketing or a closely related role. Bachelor's degree in marketing, business administration, statistics, computer science or a related field. Hands-on experience using CRM tools/platforms for customer engagement, retention, lifecycle marketing or related activities. Strong knowledge of sports betting and/or online gaming, including familiarity with customer behaviour, promotions, retention and engagement dynamics. Experience with customer segmentation and marketing automation. Strong analytical and problem-solving skills, with the ability to translate customer data into actionable insights. Experience with Google Analytics 360 (GA360) is an advantage. Experience with Optimove or similar CRM/lifecycle marketing platforms is highly desirable.

Preferred Industry Experience:

Experience in sports betting, online gaming, fintech, e-commerce or another high-volume, customer-lifecycle-driven industry is highly preferred. Sports betting knowledge, however, is a key selection criterion for this role.

What We Are Looking For:

We are looking for a data-driven CRM professional who understands how to use customer data, segmentation, automation and personalised communication to influence customer engagement and retention. You should be comfortable working in a fast-paced environment and be able to demonstrate measurable results from previous CRM or lifecycle campaigns.