Business Development manager

Job Description & Requirements

• Lead and oversee the full spectrum of the Company’s marketing, branding, advertising, communications, campaigns, events, and promotions.
• Develop and execute strategic marketing plans and budgets (short- to mid-term) aligned with business objectives and performance targets.
• Manage and enhance the Company’s Rewards and Loyalty Programme to drive customer spend, engagement, and retention.
• Deliver market insights through research, trend analysis, and forecasting to support management decision-making.
• Establish, manage, and improve marketing performance measurement, reporting, and ROI evaluation across campaigns, sales, customers, and enquiries.
• Drive data-led marketing initiatives, including CRM-based segmentation, personalised promotions, and lifecycle management in collaboration with cross-functional teams and vendors.
• Monitor sales and marketing effectiveness through data analysis, campaign tracking, and performance dashboards, identifying areas for optimisation and improvement.
• Maintain strong internal stakeholder communication and conduct periodic trade and field visits to stay informed of consumer behaviour, market trends, and competitor activities.

Requirements:-

• Degree in Marketing, Business Studies, or an equivalent qualification.
• Minimum of 5 years’ relevant working experience, preferably in the F&B industry.
• Strong leadership, people management, and stakeholder management capabilities.
• Hands-on experience in managing Rewards or Loyalty Programmes.
• Strong numerical, analytical, and data interpretation skills, with the ability to translate insights into actionable marketing strategies.
• Highly motivated team player with excellent communication, negotiation, and time-management skills, able to manage high workloads and deadlines.
• Proficient in Microsoft Office and data analytics tools.
• On-site role with a 5-day work week, 9am to 6pm