Sales & Marketing Administrator
Location: Nairobi, Kenya
Department: Sales & Marketing
Reports To: Managing Director / Sales & Marketing Manager
Job Summary
The Sales & Marketing Administrator is responsible for supporting the company's sales growth through lead generation, customer relationship management, digital marketing, content creation, campaign execution, and administrative support. The role combines sales coordination with modern digital marketing to increase brand awareness, generate qualified leads, and improve customer engagement across multiple channels.
Key Responsibilities
Sales Administration
Generate, qualify, and follow up on sales leads.
Prepare quotations, proposals, contracts, invoices, and customer documentation.
Maintain accurate customer records in the CRM system.
Coordinate customer onboarding and ensure excellent after-sales support.
Monitor sales pipelines and prepare weekly and monthly sales reports.
Build and maintain strong customer relationships.
Identify new business opportunities, partnerships, and market segments.
Support the sales team in achieving monthly revenue targets.
Digital Marketing
Develop and execute digital marketing campaigns across social media, website, email, Bulk SMS, WhatsApp, and other digital channels.
Create engaging marketing content including graphics, videos, reels, blogs, case studies, brochures, and promotional campaigns.
Manage the company's digital communities and improve customer engagement.
Plan, execute, and optimize Meta (Facebook & Instagram), Google Ads, and other paid advertising campaigns.
Support product launches, brand awareness campaigns, exhibitions, activations, and partnership events.
Monitor campaign performance and provide actionable insights using analytics and reporting tools.
Coordinate email marketing and SMS campaigns for lead generation and customer retention.
Ensure consistent brand messaging across all digital platforms.
Market Intelligence
Monitor competitor activities and industry trends.
Conduct market research and identify emerging opportunities.
Recommend strategies to improve customer acquisition and retention.
Qualifications
Bachelor's Degree or Diploma in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
Minimum of 2 years' experience in sales, marketing, digital marketing, or customer relationship management.
Experience using CRM systems and Microsoft Office Suite.
Experience in B2B sales or technology products is an added advantage.
Required Skills
Excellent communication and presentation skills.
Strong copywriting and storytelling abilities.
Customer relationship management skills.
Sales and negotiation skills.
Creativity and innovation.
Strong organizational and time management skills.
Ability to multitask and meet deadlines.
Analytical and problem-solving skills.
High level of professionalism and attention to detail.
Technical Skills
Meta Business Suite
Meta Ads Manager
Google Ads
Google Analytics (GA4)
SEO fundamentals
Content Management Systems (CMS)
Microsoft Excel, Word, and PowerPoint
CRM software
Canva or Adobe Creative Suite
Email marketing platforms
AI tools such as ChatGPT, Claude, or Microsoft Copilot
Added Advantage
Photography, videography, or video editing skills.
Experience marketing software solutions, SaaS, ICT, telecommunications, healthcare, or fintech products.
Experience managing Bulk SMS or email marketing campaigns.
Key Performance Indicators (KPIs)
Monthly sales revenue achieved.
Number of qualified leads generated.
Lead-to-customer conversion rate.
Customer retention rate.
Growth in website and social media engagement.
Return on advertising spend (ROAS).
Campaign performance (reach, engagement, conversions).
Customer response time.
Number of successful product launches and marketing campaigns.