Marketing & Content Executive
Location: Jakarta & BSD Working Arrangement: On-site Working Days: Monday–Saturday Department: Marketing
About the Role We are looking for a Marketing & Content Executive to support the growth of our dental brands through daily digital content, SEO/GEO content, KOL partnerships, and offline marketing activations. This is a hands-on execution role. You will be involved from planning and content production to publishing, KOL communication, and event execution. The ideal candidate is creative, organized, proactive, detail-oriented, and comfortable working in a fast-paced environment.
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Key Responsibilities
- Social Media & Content
Manage and execute daily social media activities across Instagram, TikTok, and YouTube for our brands.
- Create and post daily Instagram & TikTok Stories
- Prepare morning opening-hour Stories
- Capture and post daily clinic activities and behind-the-scenes content
- Plan and publish content according to the monthly content calendar
- Create and publish content for Instagram, TikTok, and YouTube
- Produce photo and video content based on daily assignments
- Edit photos and videos using available stock footage/materials
- Assist in developing creative concepts, hooks, captions, and content ideas
- Ensure all content follows the brand’s visual identity and communication standards
- Monitor content performance and identify opportunities for improvement
- SEO & GEO Content
Create and publish informative content to strengthen our website’s organic visibility and local search presence.
- Research relevant dental, Invisalign, and oral-health topics
- Write and publish articles for Invicenter
- Write and publish articles for the website
- Optimize content for SEO and GEO
- Conduct basic keyword and topic research
- Ensure articles are accurate, engaging, easy to understand, and aligned with the brand
- Coordinate with the relevant team when expert/dentist input is required
- KOL & VIP Relations
Develop and manage relationships with relevant KOLs, influencers, and VIP clients.
- Identify and research potential KOLs and influencers
- Screen KOLs based on audience, relevance, image, engagement, and potential value
- Initiate communication and build relationships
- Understand the KOL’s needs and audience
- Prepare collaboration proposals
- Negotiate collaboration arrangements
- Coordinate visits and clinic experiences
- Follow up with KOLs before, during, and after their visit
- Ensure agreed deliverables are completed
Typical deliverables may include:
- Instagram Stories
- Instagram Feed posts
- Instagram Collab posts
- Clinic visit content
- Photo/video testimonials
- Events & Activations
Plan and execute marketing events and offline activations.
- Develop event and activation concepts
- Prepare event plans, timelines, and requirements
- Coordinate vendors, partners, KOLs, and internal teams
- Assist with event setup and execution
- Handle on-site coordination
- Create content during events
- Ensure post-event content and follow-ups are completed
- Evaluate event results and document learnings for future activations
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What We’re Looking For Must Have
- 5 years of experience in digital marketing, social media, content creation, or a similar role
- Strong understanding of Instagram, Youtube, TikTok
- Comfortable creating and editing short-form video content
- Good writing skills in Bahasa Indonesia and English
- Able to write engaging social media captions and articles
- Basic understanding of SEO
- Strong communication and interpersonal skills
- Comfortable communicating with KOLs, influencers, vendors, and external partners
- Organized and able to manage multiple deadlines
- Willing to work hands-on and be involved in both content creation and event execution
- Able to work independently with minimal supervision
- Willing and able to travel for events, KOL/influencer visits, content production, activations, and other marketing activities when required.
Technical Skills Experience with some of the following is preferred:
- CapCut
- Canva
- Adobe Photoshop / Illustrator
- Adobe Premiere Pro
- Lightroom
- Instagram / TikTok / YouTube
- WordPress or other CMS
- Basic SEO tools
- Google Analytics / Search Console
⸻ Personality We Are Looking For We are looking for someone who is: Creative — able to generate fresh content ideas and angles. Proactive — doesn’t wait to be told every small step and actively looks for things that can be improved. Organized — able to manage daily posts, articles, KOLs, events, and deadlines without things falling through the cracks. Detail-oriented — understands that small mistakes in healthcare marketing can affect brand credibility. Adaptable — comfortable switching between shooting content in the clinic, writing an article, contacting a KOL, and helping at an event. Reliable — if something cannot be completed, communicates the issue early rather than waiting until the deadline. Coachability — open to feedback and willing to revise work until it reaches the required standard. Results-oriented — understands that content is not produced simply to “fill Instagram,” but should contribute to awareness, engagement, traffic, leads, and ultimately business growth.
⸻ Working Hours Monday, Tuesday, Thursday, Saturday 09:00 – 18:00 Wednesday, Friday 12:00 – 21:00
Sunday Off
Skills: Social Media, Google Analytics, Search Engine Optimization (SEO), Digital Marketing, Content Strategy, Market Research, Content Marketing, KOL Operation, B2B Marketing, Partnership Management, Event Management, Marketing Strategy, Marketing Communications