Director of Marketing and Communications

Company description

Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.

Take the opportunity to become a Heartistu00ae and let your heart guide you in this world where life beats faster.

Job description

Manage all activity within the marketing and public relations department, ensuring all brand standards are followed.

Serve as the hotelu2019s primary brand ambassador, ensuring that brand guidelines are followed.

Develop the hotelu2019s communication strategies and execute the marketing, public relations and marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.

This includes but is not limited to the following:

Hotel photography

Creative direction for advertisements

PR pitch calendars and tactical activities

Development and dissemination of media releases, minimum 2 per month

Guest and sales collateral pieces

Build brand partnerships and generate consumer event activations at the property level

Plan and execute 6 - 8 media events per year, ranging from restaurant launches, packages, media familiarization trips, etc.

Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on

Plan and oversee the hotelu2019s advertising and promotional activities, including print, electronic, radio, social and direct mail

Develop promotional materials, including printed collateral

Liaise with the regional and corporate office on projects to support FRHI initiatives

Provide key messaging support for media interviews and for reputation management issues, i.e. crisis communications

Develop and deliver insightful strategies and presentations to the executive committee and business departments where appropriate

Manage PR and marketing agency resources for ad hoc projects and campaigns

Update and regularly review all hotelsu2019 restaurant and spa listings in both print and electronic media

Work with digital marketing to develop compelling consumer and media content

Submit monthly reports to the Dubai Regional Office (DRO) outlining return on investment (ROI), media awareness/coverage and key activities

Qualifications

Minimum 5 - 8 years of experience in marketing/communications, preferably in a hotel environment

Excellent English written and verbal communication skills required

Proficiency in Word, Excel, and database management software

The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team player with excellent interpersonal skills

Must be able to work well under pressure and manage stakeholder expectations from each property

University education preferred

Experience with or contacts within GCC media marketplace are an asset

Arabic language and written skills is an asset

Marketing and PR agency experience is an asset