Pricing Manager (RV)

Carline Pricing Manager (RV Manager)

Salary: 70000 – 85000 Start Date: ASAP Workstyle: 5 days on site Location: London

Job Description

This is a fascinating role, part detective work, part strategy, and part corporate economist. My client is looking for a new RV Manager to bolster their sales as the UK automotive industry evolves. This is a strategic level role, requiring an in-depth understanding of the UK market, fleet and leasing practices and costs, used vehicle markets, and protecting long-term brand value. This role is best suited for someone who regularly works with senior stakeholders, influences vehicle lifecycle decisions, fleet strategy and product positioning. A really exciting role at a very influential level, at a turning point in the UK car industry.

RV Strategy & Forecasting

• Own and develop the UK RV strategy across the vehicle portfolio, establishing and maintaining RV forecasts and targets across different vehicle lifecycles, terms and mileages.
• Monitor RV performance, identify risks and opportunities, and implement actions to protect vehicle and brand value.
• Develop forecasting models, reporting and market insights to support commercial decision-making.

Product, Pricing & Lifecycle Management

• Provide RV assessments and recommendations for new vehicle programmes, model launches, product changes, pricing, specification and positioning decisions.
• Evaluate the impact of pricing actions, fleet volumes, rental exposure, channel mix and lifecycle strategies on RVs.

Market Analysis & Stakeholder Management

• Analyse UK automotive market trends, competitor performance, used vehicle pricing, depreciation trends and future market developments.
• Build and maintain relationships with leasing companies, finance providers, valuation agencies and industry data partners.
• Lead RV presentations, product briefings and evidence-based business cases to support competitive market positioning.

Fleet, Leasing & Used Vehicle Performance

• Partner with Fleet, Leasing, Finance, Commercial, Used Car and Remarketing teams to provide RV input, improving whole-life cost competitiveness and commercial performance.
• Monitor used vehicle performance against forecasts, identify value trends and recommend corrective actions.

Key Requirements

Key Requirements

• 7+ years' experience in automotive residual values, pricing, leasing, fleet, vehicle finance, used vehicles or remarketing. PARTICULARLY in regards to EVs.
• Strong expertise in residual value forecasting, depreciation modelling and whole-life cost analysis.
• Deep understanding of the UK fleet, leasing, used vehicle and EV markets.
• Ability to assess the impact of pricing, specification, fleet strategy and channel mix on future vehicle values.
• Strong analytical capability, including advanced Excel and automotive market intelligence tools.
• Experience using market data and valuation insights to drive commercial decision-making.
• Degree-level qualification preferred.
• Degree-level education in Business, Economics, Finance, Automotive, Data Analytics or a related discipline is preferred.