Senior Media Planner

Zambezi’s media division, Scale by Zambezi, is seeking a Senior Media Planner to join the growing team.  We’re looking for a proactive Media Planner to lead the development and execution of client media strategies. Joining our expanding team of experts, you’ll enjoy full ownership of the media workflow and direct client engagement. If you have previous planning experience and a hunger to grow within a collaborative community, this is the perfect next step for your career.

RESPONSIBILITIES 20% Lead Strategy & Planning Development

Employ planning, evaluation, and buying tools (i.e. Comscore, MRI) for application/analysis into the competitive landscape, target digital consumption support, plan development, and reporting

Show growing critical thinking and analysis to draw conclusions and construct actionable implications

Own the digital media plan development stage to collect RFP responses from partners/sites, assist in analyzing proposals and partner negotiations

Monitor trends, tools, opportunities, and applications in paid social media environments, and appropriately apply that knowledge

Compile updates on partner capabilities and offerings through vendor contact

Participate in team brainstorms to kick off plan and consideration set development

25% Campaign Execution

Traffic plan assets, including creative and required tracking tags

Set up & monitor 3rd party ad server/tracker system, ensuring sites are enabled, functioning properly and all materials are received from creative agency

Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

30% Campaign Management

Manage plans in the billing system (Advantage), track insertion orders, creative specifications, and handle traffic sheets/creative assignments as necessary

Generate insertion orders within internal systems tool to reserve advertising space and be responsible for the accuracy of plan details and confirmation of delivery ensuring proper protocol

Maintain plan records, insertion orders, contact lists, spec documents, etc

Create creative allocation sheet and manage the process with Account, Production, and Analytics

Manage day-to-day communication with key partners: vendors, partner agencies, and creative media and social clients

25% Reporting on Campaign Performance

Build campaign performance reporting inclusive of aggregating information from third-party servers and site-direct reporting

Create and evaluate campaign effectiveness via reporting (predetermined cadences) and post-campaign analysis

Monitor reporting weekly and provides an active voice communicating optimization opportunities and challenges

Comfortable presenting campaign performance results to clients

REQUIREMENTS 3+ years experience in an integrated media role

Experience presenting directly to clients

Familiar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data

Self-starter, ability to work with a high level of independence

A natural collaborator with great negotiation and communication skills

Proficient in MS Excel/Word/Powerpoint and GSuite

Experience with Google Analytics/Omniture, a plus

Experience with Facebook/Instagram/TikTok/DSP/Affiliate platforms, a plus