Media Planner

RESPONSIBILITIES

20% Strategy & Planning

• Employs planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Shows growing critical thinking and analysis to draw conclusions and construct actionable implications
• Begins the digital media plan development stage to collect RFP responses from partners / sites, assist in analyzing proposals and partner negotiations
• Evaluate vendor offerings and identify optimal media placements, negotiate rates, and develop strategic approach that best meets client needs
• Builds initial media recommendation for media plan for review from managers
• Monitor trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge
• Compile updates on partner capabilities and offerings through vendor contact
• Participates in team brainstorms to kick off plan and consideration set development
• Support the training, onboarding and accuracy of work produced by Assistant Media Planner

25% Campaign Execution

• Traffic plan assets such as creative and required tracking tags
• Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients

30% Campaign Management

• Enters and manages plans in billing system (Advantage), tracks insertion orders, updates media authorizations, creative specifications development, and handles Traffic sheets/creative assignment as necessary
• Generates insertion orders within internal systems to reserve advertising space and is responsible for maintaining the accuracy of plan details and confirmation of delivery per protocol
• Maintain plan records, insertion orders, contact lists, spec documents etc.
• Creates creative allocation sheet and manage the process with Account, Production, and Analytics
• Manages day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

25% Campaign Reporting & Insights

• Monitors reporting weekly, inclusive of aggregating information from third party servers and site direct reporting
• Compile client-facing reports that highlight campaign KPIs. You should be able to speak to what is performing well, as well as identify areas for ongoing data-driven optimizations
• Comfortable looking at data, developing reporting insights and providing recommended optimizations to improve campaign performance

REQUIREMENTS

• 2+ years of experience with integrated media
• Experience with omnichannel media planning and buying across digital, audio, OOH, streaming, traditional and emerging channels
• Experience with ad trafficking via CM360/DCM
• Familiarity with brand lift study partners (e.g. Disqo, Upwave), and brand safety partners (DoubleVerify, IAS)
• Familiar with industry planning tools such as Comscore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data
• Self starter, ability to work with a high level of independence and attention to detail
• Natural collaborator with great negotiation and communication skills
• High proficiency in Excel (pivot tables, v-lookups) and Google Workspace
• Experience with Google Analytics/Omniture and Basis, a plus