Senior Marketing Executive

Integrated Marketing & Community | Singapore’s AI and Technology Training Provider

Full-time | Singapore | Marketing | Onsite

The Opportunity

AI is transforming every industry, and Vertical Institute is helping professionals stay ahead through practical, industry-focused training. As Singapore’s AI and technology training provider, we are looking for a Senior Marketing Executive (Integrated & Community) with direct experience in the EdTech, education, or professional training industry to strengthen our brand presence across social media, events, partnerships, and community engagement.

This is a high-ownership role for a marketer who combines strategic thinking with hands-on execution. You will own our organic social media presence, lead community and event marketing initiatives, manage our Public Relations (PR) agency relationship, and ensure consistent brand representation across customer touchpoints.

Working closely with the Digital & Growth Marketing Manager, you will take ownership of integrated marketing initiatives and provide day-to-day guidance to a Marketing Executive, ensuring high-quality execution and alignment with broader marketing objectives.

If you understand how to market educational programmes, engage professional learners, and build communities around learning experiences, this role offers the opportunity to shape brand perception and drive meaningful engagement in a fast-growing AI and technology training business.

What You Will Own

Social Media & Brand Management

• Own the organic social media strategy, content calendar, and publishing schedule across key platforms.
• Develop content direction for social media campaigns, ensuring consistent brand positioning, visual identity, and messaging.
• Lead the planning and execution of social-first campaigns that strengthen brand awareness, audience engagement, and interest in our programmes.
• Conduct regular social media audits, analyse performance, and recommend improvements based on audience insights and campaign data.
• Develop engaging content that resonates with working professionals, HR leaders, business owners, and enterprise decision-makers.
• Identify opportunities to strengthen brand storytelling through learner success stories, instructor insights, programme highlights, and industry-relevant content.

Events, Partnerships & Community Engagement

• Lead the planning and execution of events, workshops, networking sessions, and community initiatives across B2C, B2B, and alumni segments.
• Own end-to-end event coordination, including timelines, logistics, stakeholder coordination, promotions, registrations, and post-event follow-ups.
• Develop initiatives that strengthen engagement within the Vertical Institute learner and alumni communities and encourage long-term advocacy.
• Coordinate partnership marketing and co-marketing initiatives with external organisations to expand brand reach and audience engagement.
• Identify opportunities to improve community participation, event attendance, and ongoing engagement with learners and partners.
• Work with internal teams, instructors, and external stakeholders to ensure marketing initiatives support business priorities.

Brand Communications, Campaigns & PR

• Lead the execution of integrated marketing communications, including email campaigns (EDMs), event collateral, landing pages, presentation materials, and promotional content.
• Manage owned communication channels, including email, Telegram, WhatsApp Channels, and other relevant platforms, to maintain consistent and engaging audience communications.
• Work closely with designers, content creators, and external partners to ensure campaign assets are delivered on time and meet brand standards.
• Manage the day-to-day relationship with the external PR agency, coordinating briefs, reviewing deliverables, tracking progress, and ensuring alignment with business priorities.
• Support media outreach, brand storytelling, and PR initiatives that strengthen Vertical Institute’s reputation and market presence.
• Maintain consistent messaging and quality across all customer-facing marketing communications.

Performance Tracking & Optimisation

• Monitor performance across social media, email campaigns, events, community channels, and brand initiatives.
• Prepare regular performance reports with clear insights and actionable recommendations.
• Track relevant metrics such as reach, engagement, audience growth, registrations, attendance, and campaign effectiveness.
• Use audience insights and campaign data to refine messaging, content strategy, and community initiatives.
• Identify opportunities to improve marketing processes, campaign execution, and audience engagement.

Team Collaboration & Execution Quality

• Provide day-to-day direction and support to the Marketing Executive, ensuring deliverables meet agreed timelines and quality standards.
• Coordinate priorities, review marketing materials, and maintain consistency across campaigns and communications.
• Collaborate with the Digital & Growth Marketing Manager and wider marketing team to align integrated marketing activities with business objectives.
• Take ownership of assigned initiatives, proactively identify issues, and drive projects through to completion.

What We Look For

We are looking for a marketer who combines creativity, strategic thinking, and strong execution discipline. You should understand how to build brand awareness, promote educational programmes, and engage learner communities within the education and training sector.

Requirements:

• 2–3 years of relevant marketing experience within the EdTech, education, or professional training industry. Direct industry experience is essential.
• Degree in Marketing, Communications, Business, or a related field.
• Proven experience managing a brand’s organic social media presence, from content planning and development through publishing and performance analysis.
• Hands-on experience managing owned communication channels, particularly email marketing (EDMs), Telegram, WhatsApp Channels, or similar platforms.
• Experience planning and delivering marketing events, workshops, partnership activities, or community initiatives.
• Strong written communication and content development skills, with excellent attention to detail and brand consistency.
• Ability to interpret marketing performance data and translate insights into practical improvements.
• Strong project management and organisational skills, with the ability to manage multiple campaigns and deadlines independently.
• Experience coordinating with internal stakeholders, creative partners, agencies, vendors, and external organisations.
• Proactive and resourceful, with the confidence to take ownership of initiatives and provide day-to-day guidance to a junior team member.

Nice to Have

• Experience marketing AI, technology, digital skills, or professional upskilling programmes.
• Experience managing a Public Relations agency or coordinating media relations initiatives.
• Familiarity with social media advertising platforms and analytics tools.
• Experience executing partnership marketing or co-marketing campaigns.
• Experience in learner engagement, alumni relations, or community-led marketing.

Why This Role?

Broad Ownership

Take ownership of the customer-facing side of the Vertical Institute brand, spanning social media, community engagement, events, partnerships, and PR coordination.

Visible Impact

Influence how professionals discover our programmes, engage with our brand, and experience our learning community.

Work Across Multiple Disciplines

Build expertise across brand marketing, social media, community management, events, partnerships, and communications within one role.

Grow with the Business

Join a growing marketing team where initiative, ownership, and strong execution create opportunities to expand your responsibilities and develop professionally.

About Vertical Institute

Vertical Institute is Singapore's AI and technology training provider. We are a Skills and Workforce Development Agency (SWDA) Registered Training Provider and IBF-accredited institution. Over 50,000 professionals have trained with us across individual programmes and enterprise engagements, including partnerships with government agencies, MNCs, and financial institutions. We are headquartered at the Lifelong Learning Institute.