Senior User Acquisition Manager (Meta/TikTok/Snapchat)

In this role, you will Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling

Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)

Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance

Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis

Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs

Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks

Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

It's all about you 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)

Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling

Experience managing budgets above $300K per month across Social channels

Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap

Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)

Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic

Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making

Upper-Intermediate (B2) or higher English proficiency

Would be a plus Experience with alternative ad networks

Experience automating campaign launches, testing, and reporting across networks with AI tools

Understanding of marketing funnels and performance creative testing principles

Experience with ASO and influencer marketing as additional channels

What we offer Care and support:

20 paid vacation days, 15 sick leave days, and 6 additional days off for family events

100% medical insurance coverage

Sports and equipment reimbursement

Team building events, corporate gifts, and stylish merch

Financial and legal support

Maternity Recovery Support Allowance

Position retention and support for those who join the Armed Forces of Ukraine

Participation in social initiatives supporting Ukraine

Comfortable working environment:

Work from our Kyiv hub or remotely with a flexible schedule

Modern equipment or depreciation of your own tools

Investment in your future:

Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

70% of our heads and leads have grown into their roles here – so can you!

Performance-oriented reviews and Individual Development Plans (IDPs)

Reimbursement for professional courses and English classes

Corporate library, book club, and knowledge-sharing events

Hiring process Intro call

Technical interview

Interview with Direct Manager/Head

Bar-raising

Reference check

Offer