General Sales Manager

MISCOwater, a UFT company is the leading Manufacturers' Representative of process equipment for Water, Wastewater, & Industrial treatment in Arizona, California, Colorado, Idaho, Montana, Nevada , New Mexico, Texas, Utah, and Wyoming. We specialize in providing reliable, proven, innovative and life cycle cost-effective solutions for municipal wastewater treatment and municipal water treatment. We represent over 50 companies that provide quality process equipment.

MISCOwater’s  industry-leading growth (3x) over the last five years has created the need for an experienced, professional General Sales Manager with acute attention to detail, process and resource management.  This role leads the commercial operating ecosystem, driving accountability, consistency, and performance across a distributed sales organization. It is an operator-first role, not a traditional sales leader position. This position will require travel to MISCOwater locations.

What you'll do: Own the Commercial Operating System

Establish and enforce consistent sales cadence

Drive CRM discipline and pipeline hygiene

Standardize opportunity tracking and forecasting

Implement KPIs and performance dashboards

Lead Forecasting & Pipeline Integrity

Consolidate territory forecasts into a company forecast

Hold Area Sales Managers (ASMs) accountable for forecast quality

Monitor pipeline coverage and conversion

Provide forward revenue visibility to leadership

Own Performance Management

Define performance expectations

Manage/Partner performance reviews

Drive PIPs and sales personnel decisions in partnership with ASMs

Align compensation with outcomes

Lead Hiring & Talent Development

Own end-to-end hiring process

Partner with ASMs on hiring decisions

Coordinate onboarding with Director of Sales Performance

Build sustainable talent retention and pipeline

Manage Escalations

Serve as primary escalation point

Resolve customer, OEM, and internal conflicts

Maintain alignment and accountability

Drive OEM Performance

Own Tier 2 OEM performance

Conduct OEM reviews

Drive corrective actions

Support Tier 1 relationships with President

Partner with ASMs

Support territory planning

Guide execution without taking over deals

Ensure consistency in engagement and prioritization

Oversee Marketing

Own marketing plan and execution

Coordinate digital tools and branding

Support pipeline generation

Liaise with IT

Act as commercial IT interface

Ensure CRM and systems functionality

Improve sales technology stack

Execute Risk Mitigation

Support risk planning

Drive execution of mitigation strategies

Manage commercial risks proactively

Background/ Experience: 10+ years of sales leadership experience

Experience working within technical, industrial, manufacturing, or engineered solutions environments preferred

Proven experience leading and managing distributed sales teams across multiple territories or regions

Demonstrated success driving revenue growth, sales accountability, and operational performance within a scaling organization

Strong background in sales operations, process development, forecasting, and resource management

Experience collaborating cross-functionally with executive leadership, operations, marketing, and other teams

Strong analytical, organizational, and communication skills with exceptional attention to detail

Join our team to innovate the future of water and wastewater. You’ll collaborate with coworkers who are the best and the brightest, challenge yourself on exciting work, and help build the best water and wastewater platform company in the U.S. 

MISCOwater is an Equal Opportunity Employer - race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.