Creative Director

About the company

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

Your tasks

You'll work hand-in-hand with our Strategy Director to transform business challenges, customer insights and behavioural objectives into bold creative ideas that drive commercial results.

In a lean, entrepreneurial environment, you'll be expected to roll up your sleeves, own the work and bring ideas to life from initial concept through to client presentation.

Create Big Ideas That Drive Real Results

• Develop original campaign concepts, creative territories and customer engagement ideas for leading local and global brands.
• Turn strategic insight into compelling creative solutions that inspire action and change behaviour.
• Create impactful ideas across loyalty, rewards, promotions, digital, shopper marketing and experiential channels.
• Build engaging customer experiences that connect brands with consumers in meaningful ways.

Bring Ideas to Life

• Personally create concept visuals, campaign mock-ups, storyboards and creative presentations.
• Design high-impact pitch decks and client presentations that tell a powerful story.
• Transform complex strategic thinking into simple, inspiring and commercially persuasive creative narratives.
• Balance creativity with practicality to ensure ideas can be effectively delivered.

Partner on Growth

• Lead the creative development of major pitches, new business opportunities and strategic proposals.
• Work closely with Business Development, Account Management and Strategy teams to build winning propositions.
• Present and defend creative ideas to senior client stakeholders with confidence and credibility.
• Help identify new products, services and customer engagement opportunities that strengthen TLC's market position.

Raise the Creative Bar

• Champion creativity, innovation and world-class execution throughout the business.
• Ensure all creative output is engaging, strategically sound and commercially effective.
• Provide guidance, mentorship and feedback to colleagues, freelancers and production partners.
• Continuously explore new technologies, platforms and creative approaches that help TLC stay ahead of the curve.

Build the TLC Brand

• Support marketing initiatives, thought leadership and business development activities.
• Contribute to TLC's own brand storytelling and creative positioning.
• Help showcase TLC's unique approach to customer engagement and behavioural change.

Requirements

We're looking for a creator first. Someone who loves the craft as much as the leadership. Someone who is just as comfortable developing a big idea, designing a compelling pitch deck, creating campaign visuals or building a customer journey as they are inspiring others to do their best work.

• Significant experience in senior creative roles within advertising, marketing, customer engagement, promotions, shopper marketing or brand experience agencies.
• Proven ability to develop and personally execute compelling creative concepts and campaigns.
• Strong portfolio demonstrating conceptual thinking and hands-on creative delivery.
• Experience working across loyalty programmes, customer engagement campaigns, promotions and brand experiences.
• Excellent visual storytelling, art direction and design capabilities.
• Strong understanding of customer behaviour and the commercial objectives behind creative briefs.
• Confidence presenting ideas to senior client stakeholders.
• Experience working with international brands across multiple markets.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Technical Capability You'll be comfortable personally producing high-quality creative output, including:

• Advanced PowerPoint presentations and pitch decks.
• Creative concepts and key visuals.
• Campaign mock-ups and design assets.
• Adobe Creative Cloud and/or Figma.
• Customer experience and digital journey design.

Bonus points if you also have experience with

• UX/UI design.
• Storyboarding and video scripting.
• Motion graphics.
• Social and digital content creation.
• AI-powered creative tools and workflows.

More About You

• A creator first and leader second.
• Curious, imaginative and commercially aware.
• Entrepreneurial and comfortable operating in a lean environment.
• Someone who sees possibilities where others see limitations.
• Confident presenting ideas and influencing stakeholders.
• Collaborative and ego-free.
• Naturally proactive and driven to make things happen.
• Passionate about creating work that not only looks great but delivers measurable impact.

What we offer

Here are a few things that we've got to offer:

• Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients
• Weekly webinars to support your development through our People Academy
• Annual TLC Wellness Week and programmes throughout the year
• TLC Culture Club - including seasonal social events, tasty lunches & more
• TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
• TLC Rise - supporting and empowering women into leadership roles
• 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
• TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

How to apply

If you're excited by everything we've told you, then it's time to apply!

Other

WE ARE HIRING A CREATIVE DIRECTOR Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?

This is not a traditional Creative Director role.

If you're looking to spend your days reviewing other people's work, this probably isn't the role for you.

If you love creating it, keep reading.