Marketing Associate
Create marketing and promotional materials, both print and electronic.
Design and launch email marketing campaigns.
Work with manager and business units to determine event budget and manage expenses to that budget
Promote products and services through public relations initiatives
Develop marketing communications campaigns
Create and deliver media relations content, case studies, white papers, corporate newsletter content and social media content
Identify, develop and execute communications strategy for key media contacts and customer references.
Research media coverage and industry trends
Develop fresh story ideas
Prepare briefing materials
Coordinate event scheduling, logistics and trade shows