[AGENCY] Senior Planner (IMC)

• Working Office: Hai Ba Trung, Sai Gon Ward, HCMC
• Working Time: 9.00 AM - 6.00 PM | Monday - Friday
• Please attach your Portfolio within application for our consideration.

# What You Will Do

1. Research & Strategic Understanding

• Interpret client briefs and identify key business, brand, and communication challenges.
• Conduct and oversee research on consumers, markets, categories, competitors, and cultural trends to uncover actionable insights and strategic opportunities.
• Understand target audiences' behaviors, motivations, perceptions, and media consumption habits.

1. Strategic Development & Creative Thinking

• Develop strategic approaches and communication directions aligned with clients' business and marketing objectives.
• Translate consumer insights into compelling strategic propositions, creative territories, and actionable creative briefs.
• Map customer journeys to identify audience needs, communication gaps, and opportunities for brand engagement.
• Identify social and cultural insights, online conversations, and emerging behaviors to uncover relevant creative and communication opportunities.

1. Integrated Communication Planning & Execution

• Lead the development of integrated communication frameworks, campaign phasing, channel roles, and tactical recommendations across relevant touchpoints.
• Collaborate with Creative, Account, Social, PR, Media, and other teams to translate strategies into cohesive and feasible campaign ideas.
• Lead client presentations and manage strategic revisions to ensure alignment with campaign objectives.

1. Campaign Evaluation & Continuous Learning

• Monitor and evaluate campaign effectiveness, identifying key learnings and recommendations for future planning.
• Maintain a solid understanding of media fundamentals, emerging platforms, and communication trends.

1. AI & Digital Tools Application

Effectively leverage AI tools and digital platforms to enhance research, data analysis, insight development, ideation, and planning efficiency.

# Success Measurements

• Proven experience in Strategic Planning, Brand Planning, Communication Planning, or a similar role within an advertising, creative, or IMC agencies for at least 4 years.
• Strong research, analytical, and critical thinking skills, with the ability to turn complex information into clear, actionable insights.
• Solid experience in developing integrated communication strategies, campaign frameworks, and creative briefs across multiple channels.
• Good problem-solving and communication skills. Excellent presentation skills.
• Strong understanding of the digital-social environment, social media metrics, and best practices.
• Proficiency in using AI tools and digital platforms to enhance research, analysis, ideation, and overall planning efficiency.
• Operate with discipline ensuring timely deliverables.
• Proactive, resourceful, curious, and adaptable, with a strong sense of ownership and attention to detail.
• Effectiveness of team collaboration.
• Proactively contribute solutions and ideas to clients' successful launch and business growth.
• English verbal, written, and presentation skills.

Skills: Strategic Thinking, Creative Thinking, Presentation Skills, Communication, Social Media, Creative Strategy, Strategic Planning, English Language, Quantitative Research, Market Research, Qualitative Research, Marketing Communications