Paid Media Coordinator

[solidcore] is seeking a Paid Media Coordinator to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced, innovative company looking for a motivated coordinator to partner with internal teams and partner agencies to drive overall growth and success of studios across the US. This position will collaborate with cross-functional teams to ensure growth channels including search, social, programmatic, out of home and beyond are high performing in close partnership with the media agency. This role will support paid media managers in new studio openings, integrated marketing campaign execution, reporting and more.  This is an exciting opportunity for a candidate with a strong interest in fitness and/or familiarity with the brand, and a mind for strategy, implementation, and measurement.

Key Responsibilities: Partner closely with brand, influencer and social team to source creative for media channels based on past learnings

Traffic creative to media agency and QA for correct implementation

Ensure coordination between media agency, NSO team and sales on key milestone dates for execution of new studio opening campaigns (35+ per year)

Update internal trackers and reporting

Execute small campaigns within Meta Ads Platform as needed for internal teams

Work closely with external agencies and internal teams on frequent test and learns including channels, creative, audiences, landing pages and more. Report key findings across teams.

Able to pull and analyze paid media data across channels with actionable recommendations & insights to key stakeholders.

Qualifications: Experience: 2-3 years of experience at a media agency or in house paid marketing team

Skills:

Highly familiar with Google, Meta, TikTok

Highly familiar with audiences (1P, 2P, 3P) and best practices

Experience with Snapchat, Pinterest, The Trade Desk/DV360, CTV, Audio, OOH, Affiliate a plus

Familiar with web and data analytics tools such as Tableau, Looker, Google Analytics

Familiar with incrementality testing, brand lift & performance media measurement

Initiative, a self-starter who looks for areas needing improvement

Strong written and verbal communication skills

Able to manage multiple projects and deadlines in a fast-paced environment

Able to collaborate effectively with cross-functional teams

Passion for boutique fitness

Compensation & Benefits Competitive salary range of $59,000 - $62,000 per year based on experience

Bonus eligibility based on performance

Monthly cell phone stipend

401k with employer match

Health, dental, & vision insurance

Flexible PTO

Free drop in classes at [solidcore]

And MORE

CLOSING FROM HEADQUARTERS - ALL LOCATIONS [solidcore] is a national boutique fitness company with 100+ studios across the country. Our signature workout is 50 minutes of low-impact, high-intensity strength training: the lights are low and the music is loud. The coach guides the class through a series of slow & controlled movements that are sequenced to work muscles to failure. This class is accessible for all fitness levels and can be amplified or modified to accommodate individual goals. Class is as intense as our reviews suggest, but our instructors go above and beyond to provide a welcoming, supportive, empowering, and challenging experience for all. Please visit our website here to read more about our mission.

[solidcore] is firmly committed to social justice and promoting a culture of diversity, equity, and inclusion. You can click here to find out more about the actions we are taking to promote a more diverse and inclusive space for both our clients and our internal team.

[solidcore] is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. [solidcore] makes hiring decisions based solely on qualifications, merit, and business needs at the time.