Senior Manager, B2B Marketing

Join ShopMy – Powering the Future of Digital Marketing

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.

At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

About the Role

We're looking for a sharp, strategic Senior Manager of B2B Marketing to own and scale ShopMy's B2B marketing function. This is not a pure demand generation role — it's a true B2B marketer position for someone who has run (or been a key leader in) a B2B marketing org and knows how to use thought leadership, content, and education alongside pipeline programs to drive both acquisition and long-term retention.

We've proven high-touch channels like our invite-only Supper Club events generate real deals, launched our first B2B paid ads, and are starting to develop white papers to position ourselves as leaders in the performance marketing space. Now we need someone who can architect the full demand gen motion— and then evolve and build out a full B2B marketing function- including the brand lifecycle, education, and upselling support for our Customer Success team.

The right person is comfortable starting as an IC, moving fast to establish pipeline infrastructure, and then expanding their scope and eventually building a small team underneath them. This is a great opportunity for a well-rounded B2B marketer who wants to own an entire function at a fast-growing, category-defining company.

Your Impact

Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting

Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close

Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce

Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent

Develop a thought leadership strategy that drives both demand generation and long-term brand retention

Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts

Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

You Are Energized By

Building a B2B marketing function that goes beyond demand gen — you've used thought leadership, education, and content to drive both pipeline and retention

Working in tight lockstep with both a sales team and a customer success team — you understand acquisition and expansion motions equally

The creator economy and the unique value ShopMy delivers to brand partners seeking authentic, measurable ROI

A startup environment where speed, scrappiness, and first-principles thinking are valued over process for its own sake

What We're Looking For

7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix

Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound

Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced

Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing

Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions

Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership

Bonus Points

Experience marketing to brand advertisers, retail buyers, or agency decision-makers

Background in lifecycle or retention marketing for B2B audiences (email, education programs, in-product)

Background in affiliate, creator, or influencer marketing technology

Prior experience building pipeline programs with long (3+ month) sales cycles

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

ShopMy offers a bundle of benefits on top of being a great place to work.

Our teammates are provided benefits such as:

Medical & Dental Coverage at 70%

Equity in ShopMy

Flexible PTO

14 weeks of parental leave

Wellness & Social Stipend

Technology Stipend

Learning & Development Stipend

401k program (3% automated contribution from ShopMy!)

Wellhub Membership

Company retreats

Opportunity to monetize your influence- all employees build out a ShopMy page!

Birthday PTO

Brand new NYC HQ office