Influencer Marketing Consultant
About the Role We’re seeking freelance Influencer Marketing Consultants to join our talent collective and support a range of B2C, B2B, and D2C clients. This role is ideal for marketers who can build and scale influencer and creator programs that drive brand awareness, engagement, and measurable performance.
Projects may include launching influencer programs from scratch, managing ongoing partnerships, or optimizing existing creator strategies. Contract engagements typically range from 10–40 hours per week.
Responsibilities Develop and execute influencer marketing strategies aligned to brand and growth goals
Identify, vet, and manage relationships with creators and influencers across platforms (e.g., Instagram, TikTok, YouTube)
Lead outreach, negotiation, and contract management with creators
Plan and execute campaigns, including product seeding, paid partnerships, and long-term ambassador programs
Collaborate with content, paid, and social teams to amplify influencer content
Track and analyze campaign performance, including engagement, reach, and conversion metrics
Manage budgets and ensure efficient allocation of spend
Stay up to date on platform trends, creator landscape shifts, and emerging opportunities
Requirements Strong experience in influencer or creator marketing across B2C, B2B, or D2C brands
Proven ability to build and scale influencer programs
Experience managing creator relationships and negotiations
Understanding of platform-specific trends and best practices
Ability to balance brand storytelling with performance-driven outcomes
Experience tracking and reporting on campaign performance
Strong organizational and communication skills
Comfort working across different industries and brand voices
Nice to Have Experience with affiliate or performance-based influencer programs
Familiarity with influencer platforms/tools (e.g., Aspire, CreatorIQ, GRIN, Upfluence)
Experience with paid social amplification of influencer content
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution