Lead Generation Specialist

Responsibilities:

• Research and identify potential real estate clients and business opportunities based on defined target profiles. Identify prospective buyers, sellers, investors, property owners, landlords, developers, agents, and corporate clients.
• Build, maintain, and continuously expand targeted prospect databases.
• Research decision-makers, property owners, investors, executives, and other relevant contacts.
• Conduct prospect research using LinkedIn, property platforms, company websites, directories, social media, databases, and other relevant sources.
• Develop accurate and well-segmented prospect lists based on location, property type, investment interest, budget, business profile, and other defined criteria.
• Execute outbound lead generation campaigns through email, LinkedIn, social media, phone calls, and other approved channels.
• Create personalized outreach messages that generate interest and initiate meaningful conversations.
• Qualify prospects based on their needs, property interests, budget, timeline, level of interest, decision-making authority, and other established criteria.
• Identify genuine property and investment opportunities and determine the appropriate next step for each prospect.
• Follow up consistently with prospects who have not responded or are not immediately ready to engage.
• Schedule qualified calls, consultations, property viewings, or meetings for the sales team where required.
• Support the identification of potential property listings, investment opportunities, and other commercially relevant real estate prospects.
• Maintain accurate and up-to-date prospect information in the CRM, spreadsheets, or other lead management systems.
• Track outreach activities, responses, follow-ups, qualified leads, appointments, and opportunities generated.
• Monitor lead generation campaigns and identify the channels, messaging, markets, and prospect segments producing the strongest results.
• Conduct market and competitor research to identify emerging opportunities and new sources of qualified leads.
• Collaborate with the sales and marketing teams to improve targeting, lead quality, messaging, and conversion.
• Provide regular reports on lead generation activities, pipeline development, challenges, opportunities, and results.
• Ensure all prospect and property information is accurately researched, verified, and recorded.
• Maintain professional and timely communication with prospects throughout the lead generation process.
• Take initiative in identifying new prospecting channels, tools, databases, markets, and strategies.
• Perform other reasonable sales, business development, and lead generation duties assigned by Management.

Requirements:

• Minimum of 2 years' experience in lead generation, business development, sales development, appointment setting, telemarketing, real estate sales, or a similar role.
• Proven experience generating and qualifying B2B or B2C leads through outbound prospecting.
• Previous experience in real estate, property, investment, construction, or a related industry is an advantage.
• Strong prospect research and market research skills.
• Experience using LinkedIn and other digital platforms for prospecting.
• Strong written and verbal English communication skills.
• Ability to write clear, personalized, and persuasive outreach messages.
• Good understanding of lead qualification, sales funnels, and pipeline development.
• Experience using CRM systems, lead databases, spreadsheets, and prospecting tools.
• Strong attention to detail when researching and recording prospect and client information.
• Ability to manage a high volume of prospects while maintaining consistent and effective follow-up.
• Strong organizational and time management skills.
• Ability to work independently, take initiative, and meet measurable targets.
• Results-oriented mindset with strong persistence and commercial awareness.
• Ability to analyze lead generation performance and adjust outreach strategies accordingly.
• Comfortable working with international prospects and markets.
• Reliable internet connection and suitable equipment for remote work.
• Willingness and ability to work according to a schedule aligned with Eastern Time (ET).

Key Skills:

• Real Estate Lead Generation
• Prospect Research
• B2B/B2C Prospecting
• Lead Qualification
• Property & Investment Prospecting
• Database Building
• LinkedIn Prospecting
• Email Outreach
• Cold Calling
• Appointment Setting
• CRM Management
• Sales Development
• Market Research
• Pipeline Development
• Follow-Up & Relationship Building
• Outreach Copywriting
• Data Management
• Commercial Awareness

Performance Expectations:

Performance will be assessed based on factors including:

• Number and quality of qualified real estate leads generated.
• Accuracy and relevance of prospect and property databases.
• Number of new prospects and opportunities added to the pipeline.
• Outreach volume, consistency, and quality.
• Prospect response and engagement rates.
• Qualified meetings, consultations, property viewings, or opportunities generated.
• Lead-to-meeting and lead-to-opportunity conversion rates.
• Quality and completeness of CRM and prospect records.
• Consistency and effectiveness of follow-up.
• Achievement of agreed lead generation targets.
• Contribution to sales pipeline growth and business development.
• Ability to identify new markets, prospecting channels, and lead sources.
• Professionalism, reliability, responsiveness, and ownership.

What We Offer:

Remuneration: NGN 300,000 monthly

• Fully remote work arrangement.
• Opportunity to work across international real estate markets.
• Performance-driven and growth-focused environment.
• Opportunity for professional growth and development.
• Opportunity to build strong expertise in real estate lead generation, sales development, and business development.