Digital Creative Designer, Social

Ref#: W179552

Department: Creative Services

City: New York

State/Province: New York

Location: United States

Pay Range: $63,500 - $114,105 annually; actual pay is dependent on experience and geographic location

Company Description Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview This role will be responsible for the concepting and asset creation of social media content across all platforms. This includes working with moving and still imagery, aligning with media collateral, including print and digital ad campaigns, site content, social content, events, and other digital activation. A collaborative role, this person will work with the team in ensuring our brand vision is consistent globally across all social platforms. Collaborate with Senior Creatives, Social Strategy team, Agency team, and Emerging Platforms team, among others, to deliver towards a myriad of projects adhering to creative briefs, timelines, and budgets. This person is on the forefront of social and media at large and well-versed in emerging new media, and how it plays a role in the brand's digital development.

Essential Duties & Responsibilities Assist in the creation of seasonal & global campaign concepts, adhering to global concept briefs

Own content design across all social channels, including: Instagram, TikTok, Pinterest, X, Threads, YouTube, and Facebook, ensuring best-in-class content and storytelling are at the forefront, while optimized for the capabilities and user behavior on each channel

Design creative across new-media properties, maintaining the Ralph Lauren design aesthetic across all

Develop, sustain, and deliver relevant social media content ideas, and related assets on a weekly basis

Identify source footage, materials and the required tools and assets to quickly and efficiently repurpose assets into compelling social media content

Maintain a differentiated, but consistent visual voice for each of our social channels' audiences through content creation

Identify internal and external creative resources that will expand and enhance our social media creative

Assist in maintaining brand image across all platforms

Work cross-functionally on development of concept boards for presentations

Communicate successfully and partner with all in-house agency departments, including the in-house digital agency, our licensee partners, and external agencies

Work with editors on social first video content, while also being able to edit digestible video bites

Oversee quality control for all social content, ensuring crops are delivered to the highest caliber

Research and gain understanding of the target audience

Be curious and be aware of latest trends and news as it related to social media, remaining familiar with top-tier content across channels, including brands, websites, and influencers

Contribute ideas and concepts for social media content to maintain/grow traffic and engagement

Understand brand's voice, objectives and goals; look for opportunities on our social channels to help meet those goals

Understand team members' responsibilities and work to support them

Maintain a strong work ethic, remain proactive with challenges, and develop a sound solution through collaboration

Seek out opportunities to understand other areas of the business, build relationships and gain an understanding of the future of the brand

Experience, Skills, and Knowledge BA in Graphic or Interactive Design or equivalent

Solid experience in digital-driven businesses, with a high level of proprietary digital creative output

Strong understanding of typography

Familiarity with new digital enabling technologies

High level of conceptual thinking, a strategic thinker, as well as a doer

Strong communication skills with an ability to promote creative solutions and new ideas

Strong collaboration and interpersonal skills

Relationship building skills to influence concept development and experience design through creative teams while working collaboratively with other functions in the company

A natural curiosity and self-learning approach to keep up with the rapid changes in digital and internet technologies is critical to ensure the teams continue to create innovative and differentiated experiences

Appreciation and/or understanding of Ralph Lauren sensibility

Creative, insightful and interested in fashion, art, and innovation

Technical Skills/Computer Applications required:

Figma

Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Video Editing (Premiere and After Effects)

PowerPoint and Keynote