Digital Marketing & Performance Ads Specialist

Responsibilities

1. Plan, execute, monitor, and optimize TikTok Ads and Shopee Ads campaigns.
2. Develop campaign strategies to increase conversion rates, sales, and overall advertising ROI.
3. Manage advertising budgets, targeting, bidding, and campaign optimization.
4. Analyze performance metrics, including ROAS, CPA, CTR, and conversion rates.
5. Work closely with the creative and strategy team to improve ad performance and campaign effectiveness.
6. Understand the broader digital marketing ecosystem and identify opportunities to improve overall campaign results.
7. Prepare performance reports and actionable recommendations for clients.

Requirements

1. Minimum 2 years of experience in digital marketing or performance marketing.
2. Hands-on experience with TikTok Ads and Shopee Ads.
3. Strong analytical skills and understanding of performance metrics and conversion optimization.
4. Understanding of e-commerce campaigns, promotions, and customer purchase behavior.
5. Proactive, detail-oriented, and able to manage multiple client accounts.
6. Experience working at a digital marketing agency is a plus.
7. Preferred : Experience in beauty, skincare, FMCG, or other consumer brands.

Skills: Online Advertising, Online Sales, Social Media, Marketing Communications, B2C Marketing, Content Marketing, Communication Skills, Content Strategy, Sales Analysis, English Language, Online Promotion