Content Ads Strategist
Your tasks
We are looking for a creative, data-driven, and proactive Content Ads Strategist to join our growing team. In this role, you will lead our ads team in developing high-converting ad creative strategies, writing persuasive ad scripts, overseeing content production, and analyzing ad performance to drive brand growth.
- Develop creative angles and ad content strategies tailored to campaign goals.
- Write engaging, high-converting ad scripts incorporating strong hooks, storytelling, and clear selling messages.
- Lead and guide the ads team through ideation, production, and performance evaluation processes.
- Perform strict QC on scripts and video deliverables to ensure alignment with Brand Guidelines and product accuracy.
- Accompany field shootings to ensure raw footage matches the creative brief and ad requirements.
- Analyze ad performance metrics and generate fresh ideas for continuous creative testing and campaign optimization.
Requirements
- Minimum 3 years of experience in content ads, creative strategy, or performance creative roles.
- Must present a portfolio showcasing previously developed ad scripts and content.
- Proficient in writing persuasive, conversion-oriented ad scripts.
- Deep understanding of creative strategies, ad hooks, storytelling, and ad angles.
- Familiarity with video production workflows and footage requirements for digital ads.
- Strong knowledge of key advertising performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate).
- Proven leadership abilities to direct and inspire a creative ads team.
- Proactive, highly creative, with excellent problem-solving skills.
- High attention to detail regarding brand consistency and product details.
- Strong communication and cross-functional collaboration skills.
- Adaptable to tight deadlines, dynamic environments, and shifting campaign priorities.
- Willingness to attend on-site field shootings to oversee footage quality
- Ability to thrive in a fast-paced environment
- Available to join as soon as possible
Skills:
- Tokopedia Ads
- Budget Management
- Google Ads
- Digital Marketing
- TikTok Ads
- Search Engine Optimization (SEO)
- Shopee Ads
- Content Strategy
- Google Analytics
- Affiliate Marketing
- CRM
- Meta Ads
- Social Media