Business Analyst Junior+ [PyME Acquisition - Website & Digital]

We are looking for a proactive Business Analyst to join our PyMe Acquisition Team .

PyMe Acquisition Team is responsible for building and scaling client acquisition channels. We work at the intersection of Product, Operations, and Growth, transforming early-stage ideas into scalable, data-driven solutions. This is a high-ownership role where you’ll take end-to-end responsibility for a product area, working closely with Engineering, Operations, and Analytics to improve how we attract and onboard new clients.

In this role, your primary focus will be our website and the Digital acquisition channel — you’ll own the tasks around web pages, funnels, and digital client acquisition. Alongside this core focus, you’ll also support other acquisition channels at a lower priority, helping the team see the full picture of how clients reach Plata.

Challenges that await you:

Own the website and Digital acquisition channel as your primary product area, driving development from hypothesis to delivery

Analyze and improve the client journey across our web pages — landing pages, forms, and conversion funnels

Gather, analyze, and formalize business requirements, translating them into clear specifications and development tasks

Research user workflows, identify pain points, and propose improvements to web interfaces and business processes

Define product metrics and KPIs, analyze channel performance, run experiments, and validate hypotheses using data

Collaborate closely with Product Managers, Engineering, Operations, and Data teams throughout the delivery process

Improve onboarding experiences, increase channel adoption, reduce churn, and optimize acquisition funnels

Support other acquisition channels as secondary priorities, contributing to a unified view of client acquisition

What makes you a great fit:

1+ year of experience as a Business Analyst or in a similar analytical role within a product company

Strong analytical thinking with the ability to structure ambiguous problems and transform them into clear business requirements

Understanding of web funnels and conversion, with hands-on experience using web analytics tools (Google Analytics, GTM, or similar)

Experience writing specifications and supporting feature implementation throughout the delivery process

Basic technical background with hands-on experience writing SQL queries and working with analytical data

Ownership mindset with a proactive and structured approach to problem solving

Experience collaborating with cross-functional teams and stakeholders

B2 or higher English level for effective communication with an international team

Your bonus skills:

Spanish at any level

Experience with A/B testing tools and methodology, and familiarity with digital acquisition metrics (CAC, CR, CPA, LTV)

Experience in adjacent roles such as Product Management, Project Management, or System Analysis

Experience working in high-growth product companies, fintech, marketplaces, or similar digital environments

Familiarity with Figma, Miro, Jira, Confluence, or similar collaboration and documentation tools

Our ways of working:

Innovative Spirit: A commitment to creativity and groundbreaking solutions

Honest Feedback: valuing open, transparent communication

Supportive Team: a strong, collaborative community

Celebrating Achievements: recognizing our wins together

High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances

Our benefits:

Relocation support to Mexico with assistance for the employee and their family

Flexible work from our office

Healthcare Coverage

Education Budget: Language lessons, professional training and certifications

Wellness Budget: Mental health and fitness activity reimbursements

Vacation policy: 20 days of annual leave and paid sick leave