Senior Marketing Executive - 6 month FTC
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Informa Tahaluf - Senior Marketing Executive (6 month FTC)
Location: London, United Kingdom
About the role:
This is a delivery-focused digital marketing role requiring strong analytical capability, hands-on channel expertise, and the ability to manage multiple campaigns simultaneously against clearly defined KPI targets — including total conversions and total leads generated. You'll build operational implementation plans, manage channel budgets, ensure all tracking is in place, and report on performance pre, during, and post campaign.
You'll collaborate closely with Sales, Strategy and Planning, Creative, and Data and Insights teams — as well as the client's external agencies and partners — to ensure campaigns are strategically aligned, creatively effective, and continuously optimised based on performance data.
Success in this role looks like campaigns delivered on time and on budget, KPI targets consistently met or exceeded, and clear, evidence-based insight feeding back into future planning.
What you will be doing:
Campaign Planning and Delivery
Design and deliver integrated outbound marketing campaigns aligned to business objectives and marketing plans — across website, email, PPC, SEO, display, and social
Build operational implementation plans including Gantt charts, time and action plans, content calendars, and budget trackers — ensuring adherence to agreed timelines and budgets throughout
Ensure all tracking is in place across campaigns so that performance can be accurately attributed to channel and activity
Channel Management and Optimisation
Send timely, relevant communications through the designated channel mix, optimising effectiveness across each channel against agreed KPIs
Develop channel-level strategies to maximise relevant traffic, lead generation, and conversion
Analyse previous campaign performance to generate evidence-based optimisation recommendations, and implement changes based on results
Contribute to a culture of testing and metrics-driven decision-making across the team
Content and Quality Control
Work with the wider marketing team to deliver the content calendar across email, social, digital marketing, and other designated channels
Ensure all marketing collateral, email communications, website content, and digital assets are thoroughly proofed, on-brand, and compliant with agreed brand guidelines and standards
Data, Reporting and Insights
Work with Data and Insights specialists to capture relevant and timely data — including onsite and post-show surveys, registration forms, and industry research
Provide pre-agreed performance reports during and post campaign, covering channel effectiveness and ROI
Share relevant insights with the Marketing Manager to identify revenue opportunities and support strategic decision-making
Stakeholder and Partner Collaboration
Collaborate with Sales, Strategy and Planning, and Marketing leads to intake regional campaign strategies, audience profiles, and KPIs
Partner with Creative teams to ensure assets meet the requirements of the performance marketing plan — identifying creative gaps based on the evolving media landscape and test-and-learn priorities
Maintain clear communication on deliverables, expectations, and timelines with internal teammates and external agency and platform partners
Work confidently alongside the client's other external agencies and partners as an integrated team member
Budget and Financial Administration
Manage channel-level budget tracking and spend adherence throughout campaign delivery — flagging variances and risks to the Marketing Manager promptly
Support channel annual planning with data-backed input on budget allocation and performance forecasting
Raise purchase orders and support invoice processing as required, escalating discrepancies accurately and on time
What you need to be great in this role:
Strong working knowledge across SEO, PPC, data analytics, email marketing, social, website CMS, and display — with demonstrated ability to manage and optimise each channel against performance KPIs
Track record of designing and delivering integrated digital marketing campaigns in a B2B environment, with clear accountability for lead generation and conversion outcomes
Experience working with email marketing platforms such as Eloqua or equivalent, and CMS systems such as Drupal or equivalent
Proficiency with marketing analytics and reporting platforms — Google Analytics, Adobe Analytics, or equivalent — with the ability to translate data into clear, actionable optimisation strategies
Experience with database development, segmentation, and advanced audience targeting
Demonstrated ability to produce clear, concise campaign performance reports and articulate complex data in a straightforward way for varied stakeholder audiences
Proven ability to manage multiple concurrent campaigns across a fast-paced, deadline-driven environment — with strong attention to detail across tracking, quality control, and budget adherence
Experience building and maintaining operational implementation plans including Gantt charts, content calendars, and budget trackers
Comfortable working autonomously alongside client teams and third-party agencies, with the professionalism to maintain high standards across both
Strong written and verbal communication skills — able to maintain clear expectations and timelines with internal and external stakeholders across complex, multi-agency environments
Experience integrating into a client-side team while delivering a high standard of agency-quality service
B2B digital marketing experience is required — particularly in environments where lead generation and conversion are primary campaign objectives
Experience in events, media, or a similarly audience-focused industry is an advantage
Familiarity with working across client-embedded or Digital Centre of Excellence models is beneficial
Experience supporting campaign-level budget tracking and spend management, including purchase orders and invoice processing
Proficiency with Gen AI tools relevant to digital marketing — including tools that support campaign planning, copy and content drafting, performance reporting, data analysis, and workflow management
Experience building personal AI-assisted workflows to improve campaign efficiency and reduce manual reporting workload
Agentic approach to campaign and channel management challenges: able to break complex briefs down into clear workstreams, identify the most efficient execution paths, and deliver consistently against KPIs
Ability to critically evaluate AI-generated outputs and apply strong analytical and editorial judgement before sharing or acting on them
Experience in the events, exhibitions, or live experience industry
Familiarity with Saudi Arabian or Middle Eastern market contexts
Experience managing database development and audience segmentation at scale
Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.
Req ID: 18184
#LI-SL1 #LI-Hybrid #LI-associate Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.