Event Manager
Influencer strategy and campaigns
- Build the influencer and ambassador strategy for each brand: RedRex (bodybuilding and new audiences), Challenger (accessible, mass fitness and wellness), Victor Martinez (premium athlete-led)
- Plan and run large micro-influencer campaigns for each brand, including product seeding and gifting
- Build creator activity for international markets, including the USA
- Set campaign goals, budgets and KPIs, and report results to the CMO
Sourcing, contracts and relationships
- Identify, vet and recruit creators and athletes in Egypt and internationally, checking audience quality and brand fit
- Negotiate fees, agree deliverables and usage rights, and manage contracts and payments with the finance team
- Maintain a database of creators, ambassadors and talent, with performance data and relationship notes
- Manage ongoing ambassador relationships so creators stay engaged and on-brand
Briefing and content approval
- Write creator briefs with the Social Media Managers and Copywriter, covering claims and compliance requirements
- Manage content approvals and make sure creator posts meet advertising disclosure and health-claim rules
- Pass approved creator content to the Social Media Managers for amplification and to the Designer and Copywriter for reuse in ads and web
Events and activations
- Identify, plan and deliver events, expos, gym activations, athlete appearances and launch events across Egypt and internationally
- Manage event budgets, suppliers, venues, logistics, staffing and sampling
- Brief the Designer on event visuals and the Social Media Managers on live coverage
- Report on event return: leads, sales, content produced and brand reach
Nature’s Rule and partnerships
- Support trade shows and manufacturer-focused events for Nature’s Rule, working with the commercial team
- Explore partnerships with gyms, federations, retailers and sports organisations
- Essential
- 2+ years in influencer marketing, talent management, event management or sponsorship, ideally in fitness, sport, nutrition or wellness
- Proven record running influencer campaigns and negotiating with creators and agents
- Strong commercial skills: budgets, contracts, and measuring return on spend
- A strong network in the Egyptian and wider MENA fitness and creator community
- Fluent English and Arabic, spoken and written
- Excellent organiser, able to run several campaigns and events in parallel
- Willingness to travel and to work evenings and weekends around events
Desirable
- Experience with bodybuilding, gym or athlete communities
- Experience with influencer platforms and tracking tools
- International experience, ideally with US or UK creators
- Knowledge of advertising disclosure and supplement-claim rules