Marketing Executive

Job Description

1. Marketing & A&P Execution

• Assist in developing and implementing annual and project-specific marketing and A&P plans.
• Coordinate marketing campaigns, events, digital initiatives and promotional materials.
• Monitor marketing expenditure against approved budgets.
• Prepare marketing proposals, presentations, campaign reports and performance updates.
• Ensure all activities align with brand guidelines and project positioning.

2. Creative & Media Agency Coordination

• Liaise with creative, advertising and media agencies on campaign briefs, artwork, media planning and execution.
• Coordinate the production of brochures, advertisements, digital content, signage and other marketing materials.
• Manage feedback, revisions, approvals, media bookings and publication schedules.
• Ensure agency deliverables meet quality, budget and timeline requirements.

3. Sales & Tenancy Documentation

• Prepare, review and maintain sales and tenancy documents, agreements, letters, reports and schedules.
• Coordinate with internal teams and external parties to ensure accurate and timely documentation.
• Maintain organised filing systems and proper document version control.

4. Leasing Coordination for 260 Units

• Coordinate furnishing, preparation and readiness of 260 units for leasing.
• Assist with furniture selection, space planning, FF&E sourcing and budget proposals.
• Obtain quotations, compare costs and prepare proposals for management approval.
• Monitor budgets, purchase orders, deliveries, installations and procurement documentation.
• Liaise with suppliers, contractors and property management to meet leasing timelines.
• Maintain unit readiness trackers covering furnishing progress, expenditure, outstanding works and documentation.
• Follow up on issues affecting unit availability and leasing readiness.

5. Budget & Administrative Management

• Monitor marketing, A&P and leasing budgets and expenditure.
• Prepare quotations, cost comparisons, approval papers and supporting documents.
• Follow up on approvals, purchase orders, invoices and payments.
• Maintain accurate records of marketing activities, agency deliverables, QAQC progress and leasing preparations.
• Prepare progress reports highlighting budget variances, risks and outstanding issues.

6. QAQC & Cross-Departmental Coordination

• Coordinate QAQC inspections, defect rectification and progress tracking for 683 residential units.
• Work closely with development, construction, procurement, finance, legal, sales and property management teams.
• Track project milestones, coordinate deliverables and follow up on action items.
• Attend project meetings, prepare minutes where required, and perform other duties assigned by management.

Requirements

• Diploma in Real Estate Management, Business Administration, Marketing, or related field.
• Minimum 8 years of experience with at least 3 years in residential property.
• Sound understanding of leasing processes, tenancy laws, and market analysis