Sales Development Representative

Location: London Working pattern: Hybrid Salary: £40,000–£50,000 + commission Contract: Permanent Role type: Newly created position

We’re working with a growing business that is expanding its commercial team and looking to appoint an ambitious Sales Development Representative .

This is a newly created position and represents an excellent opportunity for an experienced SDR/BDR to join a growing organisation and play a key role in developing its new business pipeline.

The successful candidate will be responsible for identifying, engaging and qualifying prospective customers across targeted industries, creating high-quality opportunities for the senior sales team. This is a hands-on outbound role suited to someone who enjoys prospecting, is comfortable working to targets and takes a structured, data-led approach to generating pipeline.

Key Responsibilities Execute targeted outbound activity across telephone, email and LinkedIn . Research target accounts and identify relevant decision-makers and influencers. Build and manage a consistent pipeline of qualified prospects. Conduct initial discovery conversations and assess prospects against the ideal customer profile. Create, test and optimise outbound sequences to improve engagement and conversion. Work closely with the wider sales team to ensure qualified opportunities are effectively handed over. Develop a strong understanding of target sectors, businesses and their specific commercial challenges. Build accurate prospect lists using tools such as LinkedIn Sales Navigator and other business development platforms. Maintain accurate and up-to-date information within the CRM. Track activity and conversion metrics, using data to continually improve prospecting performance. Make effective use of AI and sales automation tools to improve research, personalisation and outbound efficiency.

The ideal candidate will have at least one year's experience in a similar sales environment , ideally within payments, fintech, SaaS or another complex B2B sales environment .

You’ll be: Commercially driven and motivated by achieving measurable results. Resilient and comfortable with the challenges of outbound sales. Naturally proactive, with a genuine desire to create new opportunities. Data-driven and comfortable using metrics to measure and improve performance. Highly organised and process-oriented. A confident communicator, comfortable speaking with senior decision-makers. Able to understand complex technology or financial concepts and communicate their value clearly. Experienced with CRM and prospecting tools such as HubSpot and LinkedIn Sales Navigator . Interested in using AI and automation to improve the sales process.

Package & Benefits £40,000–£50,000 base salary Commission Permanent position Newly created headcount London-based Hybrid working Opportunity to join a growing business and make a significant contribution to its commercial growth Exposure to the payments, fintech and wider technology ecosystem

Interested?

If you’re an experienced SDR/BDR looking for your next opportunity and have a background in payments, fintech, SaaS or a similar B2B sales environment , we’d be keen to hear from you.

Apply now or get in touch for a confidential conversation about the role.