Spesialis E-commerce

E-commerce Operations Specialist

Job Responsibilities:

• Manage the overall daily operations of the Shopee Indonesia store, including product listing, listing optimization, pricing, inventory management, campaign registration, and store maintenance.
• Develop and execute sales plans and take responsibility for key performance indicators such as GMV, orders, conversion rate, average order value, and traffic.
• Manage and optimize Shopee Ads, including keyword and product advertising, with a strong focus on CPC, ROAS, conversion rate, and advertising efficiency.
• Plan and execute Shopee promotional campaigns, including Mega Campaigns, Flash Sale, Vouchers, Bundle Deals, and other platform marketing programs.
• Analyze store and competitor performance, including traffic sources, keyword rankings, pricing, sales volume, reviews, and promotional strategies.
• Continuously optimize product titles, keywords, images, descriptions, and key selling points to improve product visibility, CTR, and conversion rate.
• Monitor order fulfillment, inventory, returns, refunds, and after-sales performance, and coordinate with customer service, warehouse, design, and content teams.
• Stay updated on Shopee Indonesia policies, platform rules, algorithms, and operational changes, and adjust store strategies accordingly.
• Prepare weekly and monthly performance reports, analyze sales, advertising, product, and campaign results, and propose actionable improvement plans.
• Support new product selection, pricing strategy, and product lifecycle management based on market trends and sales data.

Requirements:

• Minimum 3 years of hands-on e-commerce operations experience; experience with Shopee Indonesia is strongly preferred.
• Strong knowledge of Shopee Seller Centre, Shopee Ads, promotional tools, and campaign mechanisms.
• Strong analytical skills with the ability to identify issues and improve business performance based on data.
• Proven experience in managing Shopee advertising budgets and optimizing ROI/ROAS.
• Strong understanding of e-commerce pricing, promotion, traffic acquisition, conversion, and consumer behavior.
• Strong execution, ownership, communication, and cross-functional coordination skills.
• Proficient in Excel and/or Google Sheets for operational and performance analysis.
• Good understanding of the Indonesian e-commerce market, consumer behavior, and competitive landscape.
• Fluent in Bahasa Indonesia; English or Mandarin communication skills will be an advantage.
• Willing to work full-time onsite in Tangerang.

Preferred Qualifications:

• Experience managing Shopee Mall or Official Store accounts.
• Experience in consumer electronics, digital accessories, home appliances, or 3C products.
• Proven experience in developing top-selling SKUs or managing major Shopee campaigns.
• Experience with TikTok Shop Indonesia operations.
• Team management or project management experience.

Skills: Meta Ads, Google Ads, Google Analytics, Order Management, Microsoft Office, Teamwork, Digital Marketing, Store Operation, Customer Service, Microsoft Word