Senior Designer
EF Adventures is a fast-growing adventure travel brand offering guided group tours for active travelers who want to experience the world differently—think hiking in the Alps, biking along the coasts of Spain, and multi-adventure trips across the globe. We're building something special and moving fast, and we need sharp, ambitious people to help us do it.
The Role
This isn't an execution-only role. We're looking for a Senior Designer who thinks conceptually, designs beautifully, and is excited to help shape a growing brand. You'll help translate our evolving brand strategy into a visual identity that is
distinctive,
scalable, and ownable across every touchpoint.
On any given day, you could be shaping a campaign concept, exploring a visual direction, refining the design system, or creating work across
website
, paid media, social, and email. You'll move fluidly between big-picture thinking and detailed execution, collaborating closely with a small creative team to bring ideas from concept to launch.
All candidates must submit a portfolio to be considered.
Who You Are
You've honed your craft in an agency or in-house creative environment and know how to move fast, juggle multiple projects, and deliver great work under pressure
You think in visual languages, frameworks, and ideas–you're as energized by
shaping the visual direction of a brand
as you are by crafting an individual asset, and you move fluidly between the two
You have experience building or evolving a brand visual identity from an early or transitional stage (not just maintaining one) and you're comfortable working from ambiguity to help define what's emerging
You're as comfortable presenting a campaign concept as you are sweating the pixel-level detail. That range is your strength, and you use it at every stage of the work
You have a strong point of view and you're not afraid to bring it to the table or to push the thinking in the room toward something sharper
You're proactive in shaping early creative direction and influencing brand expression, not just responding to it
You're curious about people and passionate about active travel! You understand what motivates someone to explore, and you use those insights to create meaningful, resonant experiences.
What You'll Do
Brand Identity & Visual Systems
Help define and evolve the EF Adventures visual language as a core part of our brand refresh
Build and refine design systems, guidelines, and rules that give the brand structure, scalability, and room to flex across touchpoints
Ensure consistency across the brand while enabling creative flexibility. You'll be the person who knows where the guardrails are and when to push against them.
Campaign Storytelling & Concepting
Contribute to campaign ideation and creative concept development from the start
Shape how ideas come to life visually, carrying concepts from early exploration through final execution across campaigns, lead nurturing, and brand storytelling
Cross-Channel Creative Expression
Design across every stage of the customer journey, connecting strategic brand thinking with exceptional craft and execution
Stay sharp on design trends, competitors, and best practices–continuously raising the bar for EF Adventures' visual presence
Create compelling website experiences and landing pages that balance brand storytelling with business goals to drive conversion
Develop visually compelling email experiences that reflect the brand's design and messaging
Create content that is engaging and impactful for organic social and paid media
Creative Partnership
Work closely with copy, marketing, and product teams as an active creative collaborator to help shape integrated campaign ideas and storytelling systems from the start, not after the strategy is set
Collaborate with copywriters and fellow creatives to build a cohesive, elevated brand voice and visual identity together
What You Bring
7–10 years of professional design experience at an agency, design firm, or in-house creative team, with a portfolio showcasing strategic thinking, distinctive visual craft, and a breadth of work across
brand
, campaigns, and digital experiences.
Proven experience building or evolving a visual identity or design system in an early-stage or transformation environment–you've helped define what a brand becomes, not just how it looks day-to-day
Strong conceptual thinking: you generate and shape ideas, work from ambiguity, and help establish creative direction not just respond to it
The ability to influence visual language and brand expression at a strategic level, with the craft to bring it to life across every channel
Strong verbal and visual communication skills–you can articulate your design decisions, present creative concepts clearly, and bring stakeholders along on the thinking
Solid fluency in Figma and Adobe Creative Suite (After Effects and/or Premiere are a bonus). Your tools serve your ideas, not the other way around.
You embrace new tools and technologies, adapting quickly to evolving creative workflows and platforms
Comfort working in a fast-moving, lean, high-ownership environment where priorities shift and you help define the path forward
A genuine connection to travel, storytelling, and the EF Adventures mission
A keen eye for detail–you
catch t
he inconsistencies others miss, and you finish what you start
Bonus:
Experience with AI tools and scalable content systems or workflows
Why you'll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you'll ever work. Ask any employee why they love EF (whether they've been here 10 minutes or 10 years) and they'll probably tell you the same thing: it's the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:
Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
Compensation range for this role is $85,000-$100,000 based on experience.
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