Senior E-commerce Merchandising Manager
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical and customer-focused Senior E-Commerce Merchandising Manager to lead onsite merchandising strategy, optimize the digital shopping experience, and drive profitable growth across our Shopify Plus ecosystem. Reporting to the Director of E-Commerce, this role will own the day-to-day performance of our ecommerce storefronts, ensuring customers have an engaging, intuitive, and seamless shopping experience from homepage through checkout. You will leverage data, customer insights, merchandising strategy, and experimentation to improve conversion, average order value, and overall site performance while partnering closely with Marketing, Creative, Planning, Operations, and external development partners. The ideal candidate is passionate about ecommerce merchandising, thrives on data-driven decision-making, and enjoys continuously optimizing the customer journey.
Responsibilities Onsite Merchandising & Business Performance
Own the day-to-day merchandising strategy across all Shopify Plus storefronts
Monitor and optimize key ecommerce KPIs, including:
Revenue
Traffic
Conversion Rate
Average Order Value (AOV)
Units Per Transaction (UPT)
Revenue Per Visitor (RPV)
Bounce Rate
Cart & Checkout Conversion
Lead weekly e-commerce trading meetings to review business performance, inventory levels, best sellers, promotional opportunities, and merchandising priorities
Execute merchandising updates for product launches, seasonal collections, promotions, and marketing campaigns
Partner with Planning and Inventory teams to maximize product visibility while supporting inventory and sell-through objectives
Customer Journey & Site Experience
Own the customer journey across desktop and mobile, ensuring a seamless experience from homepage through checkout
Continuously optimize:
Homepage
Navigation
Collection Pages
Product Detail Pages (PDPs)
Search & Filtering
Cart
Checkout
Collaborate with Marketing and Creative teams to ensure onsite messaging aligns with campaigns, product launches, and brand initiatives
Identify customer friction points and develop solutions that improve usability, engagement, and conversion
Shopify Merchandising
Manage Shopify Plus merchandising operations, including:
Collections
Product Sorting
Featured Products
Product Badging
Cross-selling & Upselling
Promotional Merchandising
Optimize search functionality, navigation, collections, and product discovery.
Maintain high standards for product organization, content accuracy, and merchandising consistency
Conversion Rate Optimization (CRO)
Develop and manage the ecommerce experimentation roadmap.
Lead A/B testing initiatives across:
Homepage layouts
Collection pages
PDP content
Promotional messaging
Cart & Checkout
Product recommendations
Define testing hypotheses, success metrics, and post-test reporting
Partner with development teams to implement experiments and prioritize improvements that increase conversion and customer engagement
Analytics & Reporting
Own ecommerce performance reporting using:
Google Analytics 4 (GA4)
Shopify Analytics
Business Intelligence dashboards
Perform daily website health checks and proactively identify performance issues
Analyze customer behavior, funnel performance, merchandising trends, and revenue drivers
Present weekly and monthly business insights with actionable recommendations for leadership
Ensure accurate ecommerce tracking and analytics implementation across the website
Technology & Platform Optimization
Partner with external development agencies to prioritize enhancements, bug fixes, and new functionality
Manage QA processes for website launches, merchandising updates, and promotional campaigns
Maintain detailed development tickets, testing documentation, and implementation timelines
Evaluate and recommend new ecommerce technologies including:
AI-powered search
Product recommendations
Personalization
Merchandising tools
Reviews & UGC platforms
Bundling solutions
Analytics platforms
Support optimization for SEO, AI-powered search, and emerging digital commerce technologies
Cross-Functional Collaboration
Partner closely with Marketing, Creative, Planning, Customer Service, Operations, Finance, and Production teams
Coordinate ecommerce launch calendars to ensure inventory, promotions, and website updates are aligned
Work with Customer Service to identify customer feedback and prioritize website improvements
Ensure cross-functional communication for all ecommerce initiatives and product launches
Continuous Improvement
Stay current on e-commerce trends, Shopify Plus enhancements, merchandising best practices, AI-powered commerce tools, and customer behavior
Recommend quarterly initiatives that improve site performance, customer experience, operational efficiency, and revenue growth
Foster a culture of testing, learning, and continuous optimization
Qualifications Bachelor's degree in Business, Marketing, E-Commerce, Merchandising, or a related field
5+ years of e-commerce merchandising or digital merchandising experience, preferably within fashion, lifestyle, apparel, or consumer products
Extensive hands-on experience with Shopify or Shopify Plus
Strong experience using Google Analytics 4 (GA4) for ecommerce reporting, funnel analysis, segmentation, and performance monitoring
Experience managing onsite merchandising, product launches, collections, promotions, and customer journeys
Proven success leading conversion rate optimization (CRO) initiatives and A/B testing programs
Strong understanding of ecommerce KPIs including:
Conversion Rate
AOV
UPT
Revenue Per Visitor
Bounce Rate
Cart Abandonment
Checkout Conversion
Excellent analytical, organizational, and project management skills
Experience coordinating with external development agencies and writing technical requirements
Strong communication skills with the ability to collaborate across multiple departments
Self-motivated, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment