Content Writer

About the role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events and we’re building the marketing team to match our ambitions.

We’re looking for a creative lead who is first and foremost a video person, someone who can concept, brief, and oversee video production end-to-end, from short-form social content to full TVC campaigns. You’ll lead two in-house designers and manage relationships with external agencies, while actively embedding AI tools into the creative process to raise both the speed and quality of output.

What you’ll do

CRM & lifecycle messaging

Write all CRM content: push notifications, in-app messages, SMS, and WhatsApp communications

Develop message copy for the full customer lifecycle, onboarding, activation, retention, reactivation, and win-back

Work closely with the lifecycle PM to align copy with lifecycle flows and audience segmentation

Write A/B test variants for messages and help interpret performance results to improve copy over time

Maintain a consistent tone across automated and manual CRM touchpoints

Product & UI copy

Write and review all user-facing product copy: button labels, error messages, empty states, onboarding flows, tooltips

Ensure product language is clear, on-brand, and consistent across both languages

Collaborate with the product team to review copy during feature development and pre-launch

Campaign & social content

Write copy for marketing campaigns across social media, paid ads, and landing pages

Develop Arabic and English content for seasonal campaigns (Ramadan, gaming events, summer)

Support the creative lead with scripts and copy directions for video and visual content

Content operations

Maintain a content library and copy bank that the team can reference and reuse

Build and manage a simple style guide covering tone, terminology, and brand voice in both languages

Proofread and QA all written output before it goes live – own the written quality bar

Requirements

What we’re looking for

Must-haves

4+ years of professional content writing experience

Native or near-native fluency in Arabic, writes for audiences in Iraq and KSA, not for translation tools

Strong English writing skills, comfortable across registers (conversational, formal, marketing)

Experience writing CRM or lifecycle messages (push, email, in-app, SMS)

Ability to write product and UI copy, not just marketing copy

Understanding of how copy performs differently across channels and formats

Detail-oriented, typos, inconsistencies, and tone-deaf phrasing are caught before they ship

Nice to have

Experience in a digital product, e-commerce, fintech, or gaming context

Familiarity with CRM tools (Braze, Clevertap, or similar)

Basic understanding of how CRM segmentation and personalisation works

Experience adapting content for Gulf markets (KSA, UAE), cultural nuance matters here

Exposure to SEO copywriting principles