Social Media Strategist

RESPONSIBILITIES:

• Develop and implement social media strategies aligned with business objectives.
• Define content pillars, content calendars, and social media positioning.
• Plan and execute social media campaigns and activation strategies.
• Analyze audience behavior, market trends, and competitor activities to identify growth opportunities.
• Align social media initiatives with overall business and marketing goals.
• Provide data-driven insights and strategic recommendations to improve social media performance.

REQUIREMENTS:

• Bachelor's degree or 2-5 years of experience in social media management or digital marketing, especially in the fashion industry.
• Strong writing and communication skills with the ability to create engaging content for fashion audiences.
• Experience in developing social media strategies that align with business goals and enhance brand image.
• In-depth knowledge of fashion industry trends and consumer behavior on social media platforms.
• Strong analytical skills to measure campaign performance and optimize strategies based on data.
• Big picture thinking, structured, organized, and experienced in managing projects in different scales (planning, root cause identification, risk mitigation, and process optimization).
• Willing to place in Yogyakarta

Skills: Digital Marketing, TikTok Ads, Google Analytics, Meta Ads, Content Marketing, Instagram Marketing, Social Media, Google Ads