Growth Manager
About DAZU Wealth DAZU Wealth is the personal finance and wealth platform within the DAZU ecosystem. It helps users: Track spending and cashflow
Receive upcoming installment reminders
View all financial accounts in one place
Build better financial habits and insights
Our goal is to scale DAZU Wealth to hundreds of thousands of users across the region. We are hiring a Growth Manager to lead digital marketing, user acquisition, funnel optimization, and activation strategies to rapidly grow our user base. Role Overview The Growth Manager will own DAZU Wealth’s growth engine , driving: New user acquisition
Conversion through funnels
Digital marketing execution
Experiments, A/B tests, and performance analytics
Retention and activation campaigns
This is a hands-on role requiring strong skills in performance marketing, content strategy, analytics, and growth hacking . You will work closely with Product, Data, and Design teams to scale DAZU Wealth efficiently and sustainably. Key Responsibilities
- User Acquisition & Digital Marketing
Plan, execute, and optimize paid marketing across Meta, Google, TikTok, YouTube, and other channels.
Manage CAC targets and implement strategies to reduce acquisition costs.
Build and optimize growth funnels (awareness → install → activation → retention).
Run influencer and creator marketing campaigns relevant to personal finance.
- Growth Experiments & Funnel Optimization
Design and run A/B tests across landing pages, onboarding flows, app store pages, and referral programs.
Analyze drop-offs and improve conversion rates at every stage.
Develop and launch viral loops, referral incentives, and shareable content.
- Content & Brand Growth
Work with design/content teams to create compelling ads, landing pages, and social content.
Manage DAZU Wealth’s online presence (social media, blog, email newsletters).
Build educational and personal finance–focused content engines to drive organic growth.
- Analytics & Reporting
Own growth dashboards and monitor KPIs daily.
Analyze user behavior and segment audiences to improve targeting.
Track CAC, LTV, conversion rates, ROI, and cohort performance.
Report on campaign performance and insights with actionable recommendations.
- Activation & Retention Campaigns
Improve onboarding flows and push users to complete key actions (connecting accounts, tracking spending, etc.).
Run email, SMS, and push notification campaigns to increase engagement.
Work with product teams on habit loops, insights, and notifications that drive retention.
- Partnerships (Optional Bonus Function)
Explore partnerships with influencers, content creators, personal finance coaches, and communities.
Coordinate referral partnerships with fintech, banks, universities, or lifestyle apps.
Must Have 3–6+ years experience in growth, digital marketing, or performance marketing.
Proven experience in growing a consumer app.
Strong knowledge of Meta Ads, Google Ads, TikTok Ads, SEO, and analytics tools.
Ability to build funnels, run experiments, and analyze data.
Experience with A/B testing tools (Firebase, GA4, Optimizely, etc.).
Strong understanding of CAC, retention, cohort analysis, and LTV.
Fluent in English and Arabic.
Nice to Have Experience in fintech, banking, personal finance, or consumer tech.
Experience working with data teams on segmentation and growth models.
Understanding of behavioral psychology and habit-forming product design.
Familiarity with mobile attribution (Adjust, AppsFlyer, Firebase).