CRM Retention Marketing Lead

About the company

At Boutiqaat, our customers are at the heart of everything we do, and our CRM is how we keep that connection strong. We’re looking for a CRM Retention Marketing Lead to steer our Egypt-based CRM team in delivering high-impact, personalized campaigns that engage, retain, and delight. You’ll combine data-driven strategy with creative execution, ensuring every message resonates and every interaction builds loyalty. If you’re ready to lead a team that shapes customer journeys across millions of touchpoints, this is your moment.

Why Boutiqaat? At Boutiqaat, you won’t just join a company—you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Your tasks

What You’ll Be Doing

• Lead and manage the Egypt CRM team to ensure smooth day-to-day campaign execution and operations.
• Develop and implement customer segmentation strategies, lifecycle marketing plans, and retention-focused campaigns.
• Manage and deploy multi-channel campaigns across email, WhatsApp, push notifications, and in-app messaging.
• Oversee Quality Assurance and content marketing initiatives across web, apps, digital, and CRM channels.
• Analyze customer data to identify upselling, cross-selling, and reactivation opportunities.
• Collaborate with content, creative, and regional marketing teams to ensure brand-aligned messaging.
• Conduct A/B testing to optimize messaging, creative, and send times.
• Ensure campaigns comply with brand guidelines and data privacy regulations.
• Support strategic planning and forecasting for CRM activities.
• Mentor and train CRM team members, fostering a results-driven culture.

Requirements

What You Bring to the Table

• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency in English and Arabic (reading and writing).
• 3–5 years of experience in CRM, retention marketing, or lifecycle marketing within e-commerce or consumer-focused businesses.
• Hands-on experience with CRM and marketing automation tools (Clevertap, Insider, or similar).
• Strong analytical skills with experience in customer segmentation, A/B testing, and campaign optimization.
• Excellent leadership, communication, and organizational skills.
• Proficiency in Excel/Google Sheets; SQL knowledge is a plus.
• Adaptability and the ability to manage multiple projects in a fast-paced environment.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency in English and Arabic (reading and writing).
• 3–5 years of experience in CRM, retention marketing, or lifecycle marketing within e-commerce or consumer-focused businesses.
• Hands-on experience with CRM and marketing automation tools (Clevertap, Insider, or similar).
• Strong analytical skills with experience in customer segmentation, A/B testing, and campaign optimization.
• Excellent leadership, communication, and organizational skills.
• Proficiency in Excel/Google Sheets; SQL knowledge is a plus.
• Adaptability and the ability to manage multiple projects in a fast-paced environment.

How to apply

Ready to Grow with Us? Lead with strategy. Deliver with creativity. Apply now and be part of something exciting!