Marketing Consultant

Responsible for developing and implementing effective marketing strategies that support business growth, strengthen brand positioning, and increase customer engagement. Conduct market research and competitor analysis to identify market opportunities, customer trends, and potential areas for business development. Provide strategic recommendations on digital marketing, branding, campaigns, customer acquisition, and marketing performance.

Key Responsibilities: Develop and execute comprehensive marketing strategies aligned with business objectives.

Conduct market research, customer analysis, and competitor benchmarking.

Develop brand positioning and marketing communication strategies.

Plan, manage, and evaluate marketing campaigns across digital and traditional channels.

Analyze marketing performance, KPIs, customer behavior, and ROI.

Provide recommendations to improve customer acquisition, retention, and engagement.

Manage digital marketing activities, including social media, SEO, SEM, and paid advertising.

Collaborate with sales, operations, and management teams to ensure alignment of marketing initiatives.

Prepare marketing reports, presentations, business cases, and strategic recommendations.

Monitor industry trends and identify new market opportunities.

Support budget planning and optimize marketing spend.

Advise management on marketing strategies, business development opportunities, and brand growth.

Job Requirements – Marketing Consultant Bachelor’s degree in Marketing, Business Administration, Communications , or a related field.

Strong knowledge of marketing strategy, market research, branding, and digital marketing .

Proven ability to conduct market and competitor analysis and translate findings into actionable strategies.

Strong analytical and problem-solving skills with the ability to interpret marketing data, KPIs, and ROI .

Experience with Google Analytics, Google Ads, Meta Ads, CRM platforms, and social media tools .

Advanced proficiency in Microsoft Excel and PowerPoint ; knowledge of Power BI is an advantage.

Excellent communication, presentation, negotiation, and stakeholder management skills.

Strong project management skills with the ability to manage multiple priorities and deadlines.

Creative, strategic, and commercially minded with a strong understanding of customer behavior.

Ability to work independently and collaboratively with cross-functional teams.

Fluent in English and Arabic is preferred.

Experience in the hospitality, tourism, real estate, or service industry is an advantage.